Sponsor (Oct-Dec 1964)

Record Details:

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TME CHANGINO SCENE NBC To Issue Quarterly Reports on Color Tv In an effort Id eliminate the "variety of contradictory estimates emanating from various sources," NBC has announced that estimates of the number of U.S. homes with color television sets will be reported quarterly beginning January, 1965. According to Hugh M. Beville. Jr., vice president for planning, the estimates will be developed "in order to supply broadcasters, advertisers, advertising agencies, rating organizations and other interested parties with authorative and uniform figures on national color set growth." It was pointed out that among the problems encountered in making set estimates is the fact that some figures released relate only to tube production, others to set production, while still others report set sales to retailers. Among the factors, which NBC will take into account are factory rejects of both tubes and sets; factory, distributor and retail inventories; scrappage of old model color sets. Draft Beer in Cans Introduced by Koch The Fred Koch Brewery of Dunkirk, N. Y., has opened the tap wide on ad spending to introduce its new product — Tap-AKeg draft beer. A saturation tv spot campaign on all three Buffalo stations, W B E N-T V, W G R-T V and WKBW-TV, dwells heavily on demonstrating the unique "Home Tapper" for dispensing the beer. Heavy copy emphasis will also be placed on the fact that the brew is Koch's genuine draft beer. Late movies, Today, Tonight and sports shows make up the majority of spots purchased. Weil, Levy & King, Inc. of Buffalo is the agency for the brewery. Beacham Recipient of 15'''^ Human Relations Award W ' Charles R. Beacham, vice president-marketing of the Ford Motoi Co., has been awarded the broadeasting and advertising industries 1964 Human Relations Award, ii. was announced by John V. Blalock. j of Brown and Williamson Tobaccc Corp. The award, created by the Broadcasting and Advertising Div. of thei American Jewish Committee's Appeal for Human Relations, honors J each year a leader who has con-i| tributed most to the effort for im1 proved human relations. Presentation of the award will take place at a dinner to be held on Dec. 2 at the Americana Hotel, New York. Blalock is chairman of i J the dinner. Honorary dinner chair ■ men arc: David C. Stewart, of Kenyon and Eckhardt and Norman H. Strouse of J. Walter Thompson Co. ' John F. Box, Jr. Named To Broadcasting Board John F. Box, Jr., managing director of WIL St. Louis, Mo. has been named to the board of directors of the Missouri Broadcasters Assn. at their annual meeting in Jefferson City. Box is also a member of the board of directors of the National Assn. of Broadcasters, Radio Advertising Bureau and a member of the board of trustees of the Educational Foundation of American Women in Radio and Television. Lukeman Supervisor Of Audience Studies In a continuing buildup of excecutive personnel at Audience Studies, Inc., Gerald Lukeman was named sales and service supervisor by Pierre Marquis, vice president and general manager. At the same time, four project directors: Richard Lindheim, Eve Pohio, June Thomson and Richard Racer, have been appointed and will work in ASI's Los Angeles office. All four of the newly appointed project directors are heavily experienced in the areas of research methodology, statistics, experimental psychology, data analysis, consumer surveys, questionnaire construction and field testing. 56 SPONSOR