Sponsor (Oct-Dec 1964)

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We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE NATIONAL WEEKLY OF TV A RADIO ADVERTISING II / < t/i \LL.LlVLLi (ij Syndication: a big force in spot tv today . . .J\^. Are you programming pp BUSSMNnOUiniEir w ex, < x/i 2; u a. CHINESE CHECKERS? When television stations have a time slot to fill, it is no longer a game of chance. At least it need not be. The right move to make can now be determined with much greater accuracy than ever before: the needs of the time period, the type of viewers available, the particular appeal of the program, the requirements of the spot advertiser. With all these facts in the right slots, the program moves of today and tomorrow are not left to chance. They are moves of skill. The MGM -TV representative has all the facts and the skills of the business to help make your program moves the winning ones. NEW YORK/ CHICAGO /ATLANTA/ CULVER CITY/ TORONTO