Sponsor (Oct-Dec 1964)

A prayer for broadcasters Elmo L. Romagosa of New Orleans decided to do it differently when he was called on to deliver the invocation at the NAB conference in his city. Here's what he said: "Heavenly Father, director of celestial communications and manager of the eternal frequencies, we ask your blessing on this assembly. "Make us mindful, O Lord, that in the program of life we are jalways on camera and that the words we speak are always on the air. "In our role as custodians of the air waves may the welfare of the people direct our programing to such worthy levels that for us, FCC is synonymous with freedom, competence and courage, rather than fear, criticism and conformity. "May the only news we manage be that of our minds that they may ceaselessly search after truth, so that we in the United States, forgetting our differences of religion, race and party affiliation, may work harmoniously to preserve that freedom under God which is our proud heritage as Americans. "We beg you, O Lord, to take the controls, cue us to your Holy Scripture, that when the program of life is over, we may be rewarded by a circle of the Divine Hand in heavenly reward for a show well done. "In this spirit we pray, bless us Lord in these your gifts which we are about to receive from your bounty. And may God provide for the needs of others. Amen." The news of Norm Gittleson's untimely death has already gone out. But it's not too late to tell you how we at Sponsor felt about him. He was 47 years old and not long at Sponsor, although I'd known him for many years as a manager of top tv and radio stations. His job took him through Ohio, Pennsylvania, West Virginia, New York State and New England in a steady diet of travel. Almost daily he'd phone me to report on his sales activity and to keep touch with home base. Invariably he'd leave me in a state of high enthusiasm, for his ebullient tone, the quality of his work and the joy he expressed were catching. He was slated for big things at Sponsor. We knew he was our kind of guy after a week or two. We miss you, Git. Y7--z^-</ November 30, 1964 Y^«« •■<*«««««««0'0< ♦ THE GREAT UNWASHED MASSES. There is fairly general agreement that radio delivers huge audiences and they obviously don't wash! In fact, there are many entire categories of otherwise advertised products that use virtually no radio. As a result, we at WPTR have developed a new game. Simply stated, we try to make lists of things our audience obviously does not do (for certainly if they did, advertisers in these fields would insist upon being represented before our audience). For example, radio audiences do not wash or brush their teeth; or protect against underarm odor; or set their hair; or powder their faces; or polish their shoes; or play musical instruments; or clothe themselves; or clean their homes; or wax their floors; or ride in trains or buses; or eat cheese, pies, mayonaise, canned vegetables, salt, cookies, and ... oh well! Get the idea of the game? CONTEST: Send us your list. We will award the contestant submitting the longest, valid list, beautifully giftwrapped matched crying towels monogrammed: "Theirs" and "Theirs," to fit the occasion. REWARD: And for the client or agency who may feel that his product is in fact used by many among WPTR's vast Northeast audience and, therefore, buys a WPTR schedule, the reward of greatly increased, radio stimulated sales. Perry S. Samuels Vice President and General Manager —WPTR Ask your Eastman about . . . PTR i Represented by the Robert E. Eastman Company fifteen forty 50,000 Watts ALBANY — TROY PTR 1540 KG SCHENECTADY ;>->>»♦* •*->*«»**'>»«»*^«»****«0^1>«-»0»*«0»«»»*<»«0^^>»**»»** 11