Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000546
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Aid To Higher Education Campaign Volunteer Coordinator: Volunteer Advertising Agency: W. H. Sahloff, General Electric Company N. W. Ayer & Son, Inc. IT'S YOUR MOVE, BUSINESS Business needs every kind of man. But for strategy moves, it counts more and more on the college man. That is because higher education gives executives the mentality and skill, the capability and specialized know/ledge so necessary to shoulder the management burden. Today business is absorbing the largest share of the college product. By this measure, it owes higher education the largest share of debt. COUNai FOR ' UNAVriAL AID TO /; There is no time like the present to face this obligation. The cost of leadership has gone up. Our colleges are in a squeeze. Many need libraries, classrooms and teachers. These are the needs of a growing society. But automation is adding another demand, namely, that we educate our national manpower to wider usefulness. College is business' best friend — support the college of your choice. ^i^Za Published as a public service in cooperation with The Advertising Council and The Council for Financial Aid to Education. EDLtA I los ■''^^