Sponsor (Oct-Dec 1964)

Theodore Van Erk Hugh Gallagher Donald Green Thomas Hollingshead ^GW Announces Manpower Build-Up New York — Recognizing the ict that television is an expanding iisiness and also to meet "inreased competition/' Peters, Grifin, Woodward, Inc., pioneer staon rep firm, has announced what : terms "the largest addition of ales manpower ever to join a ma3r independent station representaive at one time." Expansion includes seven new ccount executives, plus a series of iromotions within the company. The new men will be involved in . re-grouping of PGW's sales opration. In the past, PGW salesnen have been divided into eastrn and western groups. The new )ersonnel and staff promotions will nean the start of a third or "midKmerica" group in the New York )ffice. Commenting on the sales force |iuild-up, Lloyd Griffin, president I'or television, said that "the addi.ional manpower and staff expansion enables PGW to bring more |n-depth sales strength to bear for pach station we represent, and at he same time offer maximum servce and efficiency to agencies and idvertisers." Griffin also pointed out that the tv staff additions closely follow the company's dramatic growth pattern. He cited the fact that, within the past 27 months, PGW has moved to larger quarters or opened new offices in eight locations. Moved up to sales manager for the East and Southeast group is Theodore D. Van Erk, a PGW colonel since 1958. Head of the West-Southwest group is A. E. Muth, with William G. Walters serving as head of the "mid-America" group. Both are vice presidents and veteran PGW executives. New account executives added are: Hugh Gallagher, former senior buyer with William Esty & Co.; Donald G. Green, from Castor, Hilton, Chesley, Clifford & Atherton. Inc.; Thomas J. Hollingshead, formerly with Adam Young, Inc.; Francis X. Nolan, formerly with George Hollingbery, Inc.; Richard F. Nagle, from Dancer-FitzgeraldSample, Inc. Joining the Detroit office is Jonathan F. Abel, replacing James R. Sefert who moves to New York. Promotions within the PGW organization include George W. Kupper, elevated to assistant vice president, and the upping of Michael F. Mullins and Kenneth R. Better to account executive status on the New York sales staff. Survey Shows Most Tv Stations Use Free Films New York — With more than 300 stations responding to a 14-part questionnaire, a just completed study shows that 99 percent of the nation's television stations program free films supplied by industry, government and other sources. The study, conducted by Association Films, a national distributor of industry-sponsored motion pictures, revealed that commercial distributors were sources from which they ordered "most free films." Report of New Harris Probe Denied by Howze Washington, D. C. — If the much-investigated broadcast industry is skittish about word of new probes, it's understandable. Latest report making the Madison Avenue rounds is that investigators from the Harris Subcommittee have been asking agencies questions about problems involved in bringing their own properties to the networks (see item in Sponsor Scope) — a report denied by a spokesman for the subcommittee. When queried, Charles Howze of the Harris Investigating Subcommittee said that no look into programing access is planned. He added that he didn't know how the rumor started, unless it was his visit to New York recently when he talked to some agency people. Howze insisted that his conversation was with "friends" in advertising and was just informal and casual. The only other possibility, said Howze, is that one of the subcommittee members has sent a staffer around, or talked to someone about the ever-popular idea of new blood in tv programing. Francis Nolan Richard Nagle Jonathan Abel George Kupper Michael Mullins Kenneth Better November 30, 1964 23