Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000559
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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He translates the martial music of the wind Weather is news in Eastern Iowa, w^here frost bites bank accounts as well as fingers, and snow clogs feeding troughs as well as roads. "Rain by afternoon" means equip the kids with rain gear before the morning school l)us arrives, and make hay in the north forty while Channel 2 shines. Whether nature is relaxing or blowing up a tempest, Conrad Johnson draws weather conclusions whose accuracy is astonishing, even for a pro. He is not an announcer who does the weather when there's a lull in commercials. He isn't cute about the weather. He doesn't draw little pictures or use arcane visual gimmicks. He is a professional member of the American Meteorological Society, a weather expert with special training at Purdue and Iowa Universities, Penn State, and in Navy schools. He uses W^MT-TV's weather radar installation, a direct wire to the Weather Bureau, four wire services, a picture service, and knowledge derived from an adult lifetime of weatherwise study. Conrad Johnson's weather reporting is one of the reasons for WMTTV's dominance in three of Iowa's six largest cities, plus coverage of more than half of Iowa's tv families. A^ WMT-TV CBS Television for Eastern Iowa Cedar Rapids — Waterloo National Representatives: The Katz Agency — Affiliated with WMT, WMT-FM; K-WMT, Fort Dodge; WEBC, Duluth November 30, 1964 29