Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000560
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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how do you fit a moose into a mail box? You can! ... if you're willing to settle for the tip of the nose. Like ranking TV markets you can take a small section of the market by using the metro approach . . . but if you want the whole moose, you've got to rank by total market! Fact! More than 80% of the Charlotte WBTV Market is located outside the metro area. The Charlotte TV Market contains 550,000 TV homes . . . ranks 22nd in the nation . . . and 1st in the Southeast!='= Sleet! Snow! Hail or rain! . . . WBTV steadfastly delivers your mating call to a vast coverage area that really counts! WD 3TPW 1964 Sales Management Survey of Television MarWl CHARLOTTE JEFFERSON STANDARD BROADCASTING COMPANY ll>prtieiiit< liiioniiii br TclKiiioii >l>irlltlp| [t^M*] ttp'ettiiillfii, lic^ 30 SPONSOR ^