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£
ipansop
NOVEMBER 30, 1964
Special SPONSOR survey of leading distributors of programs and features sho\ws syndication thriving despite supply problems, with color tv presenting new horizons
■ Said the sales vice president of a major syndication firm in New York last week, summing up the state of the union in non-network program selling:
"Syndication is the only $100 million business in the United States in which a guy is often lucky just to break even."
Indeed, syndication continues to be a mercurial, sensitive and sometimes exasperating business which supplies the bulk of local-level television station programing — apart from local newscasts, sports, weather, service features and special events — and which indirectly supplies most spot tv advertisers with the tv vehicles in which their nonnetwork commercials are seen.
It is a business that has changed radically in the past decade. An executive of one of the major suppliers of syndicated cartoon packages told Sponsor that he had suddently realized just how much the business had changed when he strolled through the TFE-'64 exhibit at last spring's NAB convention in Chicago.
"I looked at the company names on the doors of the hospitality suites," he said. "Most of the big names of 10 years ago were gone. Most of the names that were there represented either relatively new companies, movie companies now in syndication, or the few syndicators who have managed to stay active."
}vember 30, 1964
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