Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000564
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ATION J COLOR: new sales horizoi ■ As far back as 1948, Ziv Tv Programs was experimenting with color on a syndicated tv show {Cisco Kid), but it has only been in the past year that color tv began to emerge as a factor in syndication. A growing number of syndicators now offer a variety of color programing — first-run, off-network and cartoon shows, and former theatrical movies. Sales are a minor part of total syndication volume, but demand — and product supply — is on the way up. Pictured are some of current crop of filmed color syndication properties: Desilu's off-network The Greatest Show on Earth, starring Jack Palance with the firm's boss, Lucille Ballj making a guest appearance; United Artists Tv's Le\ Marvin Presents — Lawbreaker, a half-hour actionij adventure show that is one of few U. S. drama seriei|' filmed in color for syndication. ■ CBS Films' America! series, another made-fort syndication entry, which deals with history and scenl) beauty of the U. S.; Trans Lux's Felix the Cat, typica of many new first-run cartoon series made in color fo syndication, and King Features' Popeye, a strong car toon property. On some series, original run was b&w; later, a statioi The Greatest Show on Earth Rio Bravo Sons of Hercuk Demetrius and the Gladiator