Sponsor (Oct-Dec 1964)

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for syndication today idded color equipment, and signed for color reruns. Feature films, which went heavily to color when tv )egan to cut into the box office, are a prime source of olor programing for stations now that late-model novies are on the market. Among popular bookcd-in:olor features are: The Glenn Miller Story, the most-booked color ilm in Seven Art's library; Sons of Hercules, a package )f 13 features (or 26 hours) from Embassy; Ivanhoe, I star-studded extravaganza from MGM-TV's vaults; W Joey, a sophisticated musical with Sinatra and Hayvorth from Screen Gems; Demetrius and the Gladiators, one of the first big CinemaScope pictures, from 20th Century-Fox; Rio Bravo, an outdoor epic with John Wayne, Dean Martin, Ricky Nelson, from Warner Bros.; Scheherazade, Italian-made spectacle in new package from Four Star; Black Orpheus, prize-winning feature that is one of several color movies in United Artists "Showcase 2" package. In recent feature-package releases, a level of 50 percent in color is common. Some packages, particularly in the action-adventure area, are 100 percent color. Such features provide sponsors seeking local-level spot color tv exposure with strong spot-carrier vehicles. ♦ Black Orpheus