Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000568
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Off-networK shows continue* ■ National rating track records, coupled with the fact that the series is already completed and does not represent a pilot-based production gamble, makes the offnetwork show a continuing favorite in syndication. From the producer's standpoint, such reruns may well move him from a loss to a profit position since network runs seldom make money for a producer. Off-network shows, however, are seldom bought by advertisers in full-sponsorship deals, are generally purchased by tv stations and sold as carriers for spot announcements Pictured are a number of current off-nctworl, properties of major syndication distributors: Richard Diamond, a private-eye series from Fou Star; Lorelta Young Theatre, a long-run network serie (250 half hours) whose backlog is big enough fo across-the-board stripping, from NBC Films; Arrest i. Trial, a 90-minute series from MCA which some sta. tions will use in place of feature movies. Arrest and Trial Richard Diamond 77 Sunset Strip Loretta Young Theatnr Espionagi 38 mm: ^H HHE^>^~' T IH. 1 ■ ifl ETi m ni ^ H H K^ wS .-■-^ ^-w 1 R J^^^^l ^^^^. ^ j^ I H ^K^.^1^^^1 i^^H m 1 1 SPONSOR