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First-run shows 3re in shorif ■ There's a large backlog of syndicated product available, but new first-run series are not plentiful. Syndicators lay blame on rising production and residual costs, coupled with station reluctance to buy on basis of pilot shows without "proved" track record; stations say asking prices are high for new shows. New syndicated shows not seen previously on networks do make their appearance: Trans-Lux invaded neglected field of slapstick comedy with new Mack & Myer series, starring Joey Faye and Mickey Deems; it has scored sales success as "bridge" between afternoon and evening shows. MCA TV recently launched taped-in-Hollywood Lloyd Thaxton Show for similar time periods. Desilu first-run entry is Frac tared Flickers, with Hans Conreid hosting burlesqued version o old silents (such as "The Sheik") ITC turned to England for production of first-run Fireball XL 5, an action-adventure done witl puppets and tabletop photography ABC Films has built long mar ket list with first-run Girl Tall show, starring Virginia Graham am Lloyd Thaxfon Shov Survival Fireball XLS Fractured Flickers