Sponsor (Oct-Dec 1964)

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Late-model features arela^ ■ Demand for feature films has steadily exceeded the supply in tv syndication. Most Hollywood pre1948 films have long since played tv (and still are playing, for that matter). More recently, the post1950 crop has been reaching the market, including many international and foreign productions. Features arc a prime source of color programing for stations at local level, and are virtually made-to-order as spot carriers, or as occasional fully-sponsored specials. Trend in recent seasons is to release of small (20-40 titles) packages, sometimes built around a particular theme, such as action-adventure. Photos here are representative of the type of top-line features available from leading distributors: "Magnificent Obsession," with Rock Hudson and Jane Wyman (Seven Arts); "Desert Rats," with Richard Burton (20th-Fox); "The Nun's Story," with Audrey Hepburn (Warner Bros.); "Cartouche," a French action film with Claudia Cardinale and Jean-Paul Belmondo which was bought for a tv package and then given theatrical release (Embassy); "Picnic," with William Holden and Rosalind Russell (Screen Gems); "La Strada," an Italian film with Anthony Quinn and Giulietta Masina which has won many honors; "Father's Little Dividend," with Spencer Tracy and Elizabeth Taylor (MOM-TV); "The Scavengers," with Vince Edwards, who is also tv's Ben Casey (Desilu); "Battle Beyond the Sun," a foreign-produced science-fiction thriller (American International). ♦ 1