Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000574
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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stations and groups emerge as new source for syndicated fare Triangle Programs has large group of nearly 20 syndicated shows launched since last fall. Here, Dr. Joyce Brothers addresses Triangle sales force in Philadelphia at WFIL-TV production headquarters to give details of her new Triangle show; host Bob Rambo of "Wonderful Age of Play" gives first-hand tips to viewers on diving and other sports. Group W is a pioneer force In syndication of station-groupproduced shows. One of major entertainment entries is "Mike Douglas Show," taped at KYW-TV Cleveland, in recent cycle using Jack E. Leonard (I) as co-host with Douglas (r). In informational area, Group W list includes "The Fair Adventure," a series about Shakespeare plays and times, with Dr. Frank Baxter. Television Affiliates Corp. is program exchange and consultant firm which distributes station-produced informational and entertainment shows between nearly 80 member stations. Head of operation is vice president Robert Weisberg; scene is from "The light Within," documentary produced by WXYZ-TV Detroit. SPONSOt'J