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Silverbach
Carlton
Koller
Friedland
Golden
Firestone
Reed
■ The top administrative and sales executives in the syndication field today are a unique breed. They are not agencymen, although some have had ad agency or client experience and many know much about tv campaigns from the client's point of view. They are not station operators (although some syndicators, like Screen Gems and Embassy, are involved in station operation), but all have had to become familiar with the problems of building program structures, attracting spot clients and running tv stations efficiently. They are not, in most cases, actual producers of programing, but they have had to learn much about the cost and talent factors of production of everything
Wise
from cartoon shorts to series and feature films.
They're not simply "salesmen," either, for they have learned — often the hard way — to become virtual program consultants and to argue effectively for a place in the sun for the syndication field.
Pictured on this page are some, but not all, of the best-known syndication executives. Many faces will be familiar to agencymen and cHents, to station reps and tv producers:
Alan M. Silverbach, vice president in charge of syndicated sales, 20th Century-Fox Tv, and Richard Carlton, vice president and general sales manager of Trans-Lux. Messrs. Silverbach and Carlton
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Brodax
Benedict
An admsn^si
were co-chairmen of the 'TFE-64' syndication exhibit at last spring! NAB meeting in Chicago, havd been vocal in feeling that syndication should be treated as importan, segment of the tv broadcast field;
Sam Cook Di^es, administrative vice president, CBS Films, wh( made headlines recently with warn ing to talent guilds that rising resid ual costs, particularly in foreigii market, could seriously hampei production and release in syndica tion; Henry G. Plitt, president o ABC Films; Morris Rittenberg president of NBC Films. All threci executives head syndication firm; which are divisions of parent net works.
W. Robert Rich, vice presiden and general sales manager, an( Donald Klauber, vice president anc; national sales manager, both o Seven Arts Associated Corp. anc both prime movers in the develop^ ment of premium-priced featurt; packages of late-model Hollywooc films.
Abe Mandell, executive via
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