Sponsor (Oct-Dec 1964)

guide to syndication Desilu Sales Inc. Principal officers: Richard W. Dinsmore, vice president & general manager Dick Woollen, director of sales & programs Jerry Franken, promotion director Home office acJcJress: 780 N. Gower St., Hollywood Company is the syndication arm of Desilu Productions, long a leading Hollywood producer of tv film series. Entered syndication in 1961 with release of Desilu-produced Giiestward Ho.' off-network series, now has balanced catalog of six former network properties, seven made-for-syndication. Active in feature area, with package of 42 titles launched in 1964, and active in foreign sales. Maintains branch offices in New York. St. Louis and Jacksonville. In made-forsyndication area, properties are primarily documentary and informational, or cartoon series. Receives additional new offnetwork properties periodically from Desilu. Embassy Pictures Corp. Television Principal officers: Joseph E. Levine, president Leonard Lightstone, executive vice president E. Jonny Graff, vice president for television Arnold Friedman, advertising & promotion director Home office address: Time & Life BIdg., Sixth Avenue, New York City Company is a principal source of action-adventure and adult-appeal feature films, is now branching into made-forsyndication and network-level programing. Maintains branch offices in Chicago, San Francisco, Los Angeles, Philadelphia and six other cities, plus overseas facilities. Parent firm is Embassy Pictures Corp. Active in syndication since December, 1962, releasing initially 35 titles seen in theatrical distribution under Joseph E. Levine banner. Now has 80 feature titles in total of three packages. Specialty is action movies of "Hercules" variety, but distributes adult-appeal and cartoon fare as well. Heavily involved in color tv, with 75 percent of current tv product available in color. Four Star Distribution Corp. Principal officers: Tom McDermott, president Len Firestone, vice president & general manager Leo Gutman, vice president, advertising, promotion Home office address: 600 Fifth Ave., New York City Company is primarily the syndication arm of Four Star Television, a leading producer of network-level tv film shows. Entered syndication in 1962 with initial group of five film series ('J'lic Dclectivcs, Zane Grey Theatre, etc.), all still active in nearly 180 markets. Now has 12 series in syndication, all off-network, all produced by Four Star. Recently added package of 17 Italian-produced, Englishdubbed action movies, all available in color. Company is known in industry for strong promotional follow-through at station level, frequent mailings of rating data, etc. to ad agencies, station reps, and tight quality control of tv prints. Independent Television Corp. Principal officers: Michael Nidorf, president & chairman Abe Mandell, executive vice president Cy Kaplan, vice president and general sales manager Irving Klein, vice president for creative services Home office address: 555 Madison Ave., New York City Company's predecessor was Television Programs of America, whose initial show, Ranuir of the Jungle, circa 1952, is still active (it recently entered its 19th run in the New York market). ITC now is linked to Britain's Associated Television Ltd., and syndicates a number of firstrun properties (Man of the World, The Saint, Jo Stafford Show, etc.) which are actually filmed in England. Has huge catalog (45 series) of syndication properties, of which about three-fourths are made-for-syndication and balance offnetwork. Also handles feature films, with 97 titles in five packages, including group of 30 Edward Small-produced films launched in 1952. Active in foreign market, and maintains offices in Los Angeles and Chicago. King Features Syndicate-TV Principal officers: Al Brodax, director of tv Ted Rosenberg, director of tv sales. East Maurie Gresham, director of tv sales. West Gene Plotnik, director of creative services Home office address: 235 E. 45th St., New York City Company is a department of King Features Syndicate, which is a division of the Hearst Corp. Chief specialty is production and distribution of cartoon series based on King Features properties. Entered syndication in late 1959 and early 1960 with new Popeye cartoons, contracts for which have been in renewal for past four months with 92 percent of such markets renewing. Series is active in 136 U. S. cities. Catalog includes two more cartoon series, both made for syndication. Production is in color, with demand for color version increasing gradually. Company distributes feature films. Maintains offices in New York and Hollywood. MCA TV, Ltd. Principal officers: David V. Sutton, vice president in charge of syndication Louis N. Friedland, vice president & director of syndication Hal Golden, vice president and director of sales Sheldon A. Saltman, director of advertising & promotion Home office address: 598 Madison Ave., New York City Company is one of largest, oldest syndicators, maintains branch offices in Universal City (Calif.), Chicago, Cleveland, Dallas and six other U. S. cities, plus overseas offices. Subsidiary of parent MCA Inc. Active in syndication since early 1950s, absorbed United Tv Programs in 1954. Has been syndication arm for MCA-produced or co-owned series from beginning. Has large catalog of three dozen series which includes offnetwork shows, made-for-syndication shows, etc. Recently entered field of taped syndicated programing, with Lloyd Thaxton Show. Distributes pre1948 Paramount movie backlog, other features. Medallion Pictures Corp. Principal officers: B. R. Schrift, president and sales director Home office address: 200 W. 57th St., New York City Company has been in the syndication field since 1956, and is largely a specialist in providing feature films in the action-adventure and sword-andsandal categories. Current product list includes 80 features in four packages. First action package, launched in 1956, is principally from Paramount pictures. Features now sold in total of 93 markets. Company is active in promoting color feature films of action variety. (Additional listings next page) November 30, 1964 51