Sponsor (Oct-Dec 1964)

Screen Gems, Inc. Principal officers: Jerome Hyams, executive vice president & general manager Robert Seidelman, vice president, syndication Don Garrett, promotion director Home office address: 711 Fifth Ave., New York City Company was tlie first subsidiary of a movie major to take television "seriously."" entered syndication in 1955 with reruns of SG-produced Ford Tlwatcr under title of All Star Theatre. Has over 40 off-network series in catalog, plus 10 series made for syndication. On feature side, has been active since 1955 release of "Hollywood Movie Parade," a group of 104 films from parent Columbia Pictures. Now has over two dozen feature packages (including pre1948 Universal films) for huge total of 1600 titles. Absorbed early syndicator Hygo-Unity in 1956. Maintains offices in Los Angeles, Chicago, Dallas and Atlanta, is very active in the overseas market, which it helped pioneer. Not a major force in promoting color tv, but many of most recent feature releases are in color. I Seven Arts Associated Corp. Principal officers: Eliot Hyman, president W. Robert Rich, vice president & general sales manager Donald Klauber, vice president & national sales manager Harvey Chertok, promotion director Home office address: 200 Park Ave., New York City Company is one of the main sources for post1950 feature films in syndication industry, is branching into made' for-syndication and network-level series. Entered syndication in 1960 with first package of 40 Warner Bros, features, now has a total of 522 (including Universal post-1950's). Maintains offices in Los Angeles, Chicago and Dallas. Was one of earliest syndicators to stress color in feature sales, has so far had features colorcast on 64 stations, including 10 starting this fall. Has nearly 50 percent of large feature catalog in color. Known for strong promotional aids (trailers, slides, etc.) for station customers, is very active in promoting station purchases to ad agencies and station reps. Parent, Seven Arts Productions, Ltd., is active in theatrical and motion picture production. Storer Programs, Inc. Principal officers: Henry J. Davis, general manager Robert R. Rodgers, manager, northeast Charles (Chick) Kelly, promotion director (Miami) Home office address: 500 Park Ave., New York City A subsidiary of Storer Broadcasting Co., Storer Programs entered the syndication market in 1962 with Divorce Court, a show originally taped and syndicated by KTTV Los Angeles. There are now seven properties in the company's catalog, of which the most popular is Littlest Hobo, a juvenile action-adventure series filmed by Storer in Vancouver and which is something like Lassie. Several regional deals have been scored with Littlest Hoho, a firstrun property; Savannah Sugar bought it for six markets in the southeast U.S., Hart Mountain took co-sponsorship in several major markets, and General Foods sponsors it on the CTV network in Canada. Company is unlike Westinghouse and Triangle in that it does not draw most or all of its syndication product from programs produced by members of a station group, although one show, B'Wana Don. is produced by Storer-owned WJBK-TV Detroit. Does not handle feature films. Tel Ra Productions Principal officers: Norman T. Hayes, president Dan Wise, executive vice president "Bosh" Pritchard, vice president, sales Home office address: 1518 Walnut St., Philadelphia A leading producer of packaged sports films, Tel Ra is currently involved in a sales campaign for a 14-week series called 1964 NFL Highlights, available dining the first week of January (Tel Ra has had a similar package before; this year, the offering will come after the season since Tel Ra is supplying the footage for an NFL Countdown to Kickoff show on CBS-TV). Company plans other syndication year-end sports specials, including reviews of major college football games, major sports events and races, and individual athletic performances, along with NFL Ten Years Ago and 1964 Bowl Preview specials. Tel Ra does not handle features or dramatic series. Trans-Lux Television Corp. Principal officers: Richard P. Brandt, president Richard Carlton, vice president & general sales manager Albert Boyars, director of advertising & publicity Home office address: 625 AAadison Ave., New York City Company maintains branch offices in Chicago and Hollywood, and foreign sales office in Zurich. Subsidiary of Trans-Lux Corp., engaged primarily in exhibition and distribution of theatrical movies. Entered syndication field in 1956 with Encyclopaedia Britannica Films Library, a series active in 65 markets. Has a total of 12 series in syndication, none off-network. Also distributes two packages of features (total of 18 titles) with^first launched 1958. Latest feature group includes domestic and foreign production, such as "La Strada." Principal specialty: children"sappeal shows. THIS SPACE CONTRIBUTED BY THE PUBLISHER 99 give your employees a "briefing break Let us help you brief them on how to help protect themselves against cancer, and especially... The cancer that can be prevented and yet is the leading cause of cancer death among men... lung cancer! The cancer that is practically 100% curable and yet is a major cause of cancer death in women ...uterine cancer! The cancer nobody talks about and yet is curable in 3 out of 4 cases... rectal and colon cancer! Your local unit of the American Cancer Society will be glad to help you with a free employee education program, geared to your factory or office. amerlcan cancer society November 30, 1964 53