Sponsor (Oct-Dec 1964)

Triangle Program Sales, Inc. Principal officers: Edward H. Benedict, director Clyde Spitzner, supervisor H. T. Vaden, promotion manager Home office address: 320 Parl< Ave., New Yorl< City Company is a division of Triangle Publications, Inc., a leading publishing house and station-group owner. A relative late-comer to syndication. Triangle entered the field in 1963 with filmed coverage of top auto races, a series now sold on regular basis in 47 markets. Has a total of 19 tv series (two off-network) in active syndication, tops among station groups in field. Many (but not all) series are in educational-informational area, and are designed for general syndication. This year, entered feature-film field as well, syndicating package of 1 1 titles acquired from various sources. Is very active in color, with nearly all filmed series offered either in color or b&w. Uses K| Triangle station group as "proving ii I ground" for shows, but initiates programs and does not depend on Triangle group alone for program product. 20th Century-Fox Television, inc. Principal officers: William Self, executive vice president I Alan M. Silverbach, vice president, I syndicated sales Joseph Fusco, Jr., promotion director Home office address: 444 W. 56th St., New Yorl< City At one time, parent 20th CenturyFox Film Corp. had a production-distribution deal with NTA to handle tv I release of features and series, but 20thFox, a movie major, launched its own syndication arm in 1961 with Hong Kong and Five Fingers. Currently has six series in active syndication (including original two). In 1962, launched first package of post1950 feature films following network exposure on NBC-TV. Now has total of 97 features in three packages. Color is major factor in syndication activities, with company noting that "over 50 percent of our feature sales have been made for color telecasting rights. Company has discussed new syndication series, but so far has specialized in off-network reruns of 20th-Fox series and features. United Artists Associated Principal officers: Erwin H. Ezzes, executive vice president and sales director Mel Bernstein, promotion director Home office address: 555 Madison Ave., New York City UAA is a division of United Artists Tv, and functions with considerable autonomy in distributing features in tv syndication. Company, which has branches in Los Angeles, Chicago and Dallas, entered syndication in 1956 with a package of 52 United Artists films, and now has a stockpile of features for tv — about 2000 — that is generally regarded as the industry's largest. Active in color distribution (principally, post1950 UA films), UAA also handles a number of related former theatrical properties such as packages of cartoons, and is active in foreign tv distribution. Latest feature package is "UA Showcase II," but company also has the Warner and RKO pre-1948 libraries. United Artists Television, Inc. Principal officers: John L. Sinn, president Maurice J. (Bud) Rifkin, executive vice president, sales Mel Bernstein, promotion director Home office address: 555 Madison Ave,, New York City Active syndication operations of United Artists Tv began in the mid1950s, but company merged with Ziv Tv Programs, which had been active in syndication field since 1949, during 1960. Has a huge (52 series) catalog of film series (14 off-network, 38 madefor-syndication ), primarily in half-hour length. First Ziv series. Spoils Album, is still in active syndication in 17 markets. Has largest sales force (21) of any syndicator, is active in color syndication, development of regional deals. Maintains branch offices in Beverly Hills, Chicago and Cincinnati, is a subsidiary of UA Corp., a leading distributor of theatrical motion pictures. WBC Program Sales, Inc. Principal officers: Donald H. McGannon, president Alvin Sussman, vice president & general manager Milton R. Shefter, promotion director Home office address: 122 E. 42nd St., New York City A pioneer in the syndicate-it-yourself movement among major station groups, WBC Program Sales is offshoot of parent Group W, is active both in film and tape areas, as well as radio syndication. Entered syndication in 1960 with FM East, PM West series, no longer active. Current total in syndication is eight tv series. Does not handle feature films. Firm's "specialty" could be said to be in documentary and public affairs area. Biggest syndication effort has been Steve Allen Show, recently switched to star Regis Philbin, and Mike Douglas Show. (Philbin is in 20 markets, Douglas in 30.) Has functioned as American member of "Intertel," which produces tv documentaries on international basis. Pioneered with dayand-date telecasts of Broadway play. "The Advocate," on Westinghouse outlets, and specials for children. Walter Schwimmer, Inc. Principal officers: Walter Schwimmer, president Bernard Crost, vice president in charge of sales Home office address: 410 N. Michigan Ave., Chicago A specialist in the field of syndicated sports programs, company is best known for its Championship Bowling series of hour-long shows, although it has also packaged programs dealing with championship bridge, tennis and horse racing. Does not handle feature films or offnetwork and dramatic series. Maintains a branch office in New York, and is active in the Canadian market. Warner Bros. Television Division Principal officers: Joseph Kotler, vice president and general manager Gordon Hellmann, promotion director Home office address: 666 Fifth Ave., New York City Company was created in 1962 primarily to handle the off-network reruns of Warner-produced tv series, launching a half-dozen properties (Maverick, Surfthan tripled from May to October. 1964." Side Six. etc.) on a two-run syndication basis. Current series total is 13, all off-network and most in one-hour length. On feature side, WB at one time disposed of its pre-1948 backlog to AAP (now part of UA), but handles more recent features itself, launching first package of 25 features in 1963. Previously, late-model features had been distributed via Seven Arts. Several WB features have been used in spot tv for "full sponsorship" showcases for Schaefer and other advertisers. In feature area, very active in color, reporting that "color bookings on WB features more than tripled from May, to October, 1964. Wolper Television Sales, Inc. Principal officers: David L. Wolper, president Ira Gottlieb, executive vice president Henry Arnsten, promotion director Home office address: 555 Madison Ave., New York City One of the newest firms on syndication front. Wolper Tv Sales is a specialist in documentary and informational programing, launched its Men In Crisis series in 1964. Current market list for this show stands at 65. Company now has three first-run series in syndication. All are b&w. Does not handle feature films. Parent firm, Wolper Productions, Inc., was recently acquired by Metromedia, Inc., a major complex of broadcasting and communications media. Producer David L. Wolper is actually a pioneer in the nonnetwork production and distribution of documentaries, although his activities today include production of specials and documentaries for network exposure. November 30, 1964 55