Sponsor (Oct-Dec 1964)

^% m \^\ William Meeks, president Pams Advertising, Inc., Dallas; and Dave Watson, product manager of Best Foods Corp., New York. Klemm said, "We are honored to have such a distinguished panel of advertising executives work with us on this important event. Their choices represent the finest on-the-air promotion for radio and television in America." The entries were judged on four criteria, including: motivation, creativity, execution of an idea and contribution to industry. The television winners are: cat;gory A, station image: first place — WFAA-TV Dallas, Tex.; honorable mention — WITI-TV Milwaukee, Wis.; CBC-TV Network, Toonto, Ont.; and WFAA-TV Dallas. Category B, special events: first place— KARD-TV Wichita, Kan.; :tionorable mention — WXYZ-TV ^Detroit, Mich.; KNXT Hollywood, :alif; and WJRT-TV Flint, Mich. Category C, personalities and programs: first place — WJZ-TV Baltimore, Md.; honorable mention ^KTUL-TV Tulsa, Okia.; KYWrv Cleveland and KABC-TV Los ,Angeles. Radio winners include: category , station image: first place — WIL, t. Louis, Mo.; honorable mention KMPC Los Angeles, Calif.; iVNAC Boston, Mass. Category B, special events: first place — KSFO San Francisco, Calif.; honorable mention— KYW Cleveland, Ohio; KLAC Los Angeles, Calif.; WLC Chicago, III. Category C, personalities and programs: first place — KSFO San Francisco, Calif.; honorable mention—WNBF Binghamton, N. Y.; KMPC Los Angeles, Calif.; and WSUN St. Petersburg, Fla. The winners each received engraved awards from the Broadcasters Promotion Assn., which were formally presented to them at the association's annual seminar luncheon in Chicago. NAB's Taylor Sees Era Of 'Well-Being' for Radio Predicting that the work of the point NAB-RAB All Radio Methodology Study will allow stations to "put proper advertising value on the medium," Sherril Taylor, vice president for radio of the National Assn. of Broadcasters, last week declared that radio is approaching an era of "unmatched well-being." Taylor, in his talk before the Nashville Advertising Federation, said that broadcasters no longer fear strong television competition. "Radio today is too mobile, too personal and too ever-present to AWARD WINNER HENRY ''I'liiiiiiiiNiiiuiniiiiiiiiiiiiiiiiiiiiiniiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiin AWNY PREPS GIRLS FOR AD CAREER I Luncheon speaker Dr. Robert Sorensen, vice president and corporate director of research, D'Arcy, and panelist Jeanette Le Brecht, vice president and media director, Grant (second from left), greet college girls attending recent Advertising Women of New York annual career conference. "Champion of the Public," FCC chairman E. William Henry receives an avi/ard from The National Audience Board for "Distinguished Service in the Public Interest." A plaque was presented to chairman Henry by Leo Soloman (right), the Board's Washington correspondent, at a ceremony in the chairman's office. lovember 30, 1964 have to be concerned with television audience competition," he said. "Even in prime television viewing time almost half of the population isn't watching." Pointing out that in line with the predicted growth of the nation's economy, Taylor said that advertising expenditures are expected to increase at an accelerated pace, adding that radio's share of these expenditures will also increase. Taylor ponted out that "radio birth control" will continue despite the lifting of the AM freeze by the FCC. This is assured, he said, by the strict engineering standards which will prevent all but a "precious few" stations from receiving new grants. As a result, Taylor told his audience, new advertising expenditures won't be scattered among a wider selection of stations. Oldsmobile Golf Sponsor On Network Television Oldsmobile will sponsor the largest single sports event in the world in total contestants. National Golf Day, which will be seen on network television for the first time on Memorial Day of 1965. Under terms of an agreement between the Professional Golfers' Assn. and tv producer Walter Schwimmer, the 1965 Round of the Champions, between U.S. Open king Ken Venturi and PGA winner Bobby Nichols at the Laurel Valley Country Club in Ligonier, Pa., on May 31, will be broadcast live from 4:30 to 6 p.m. EDST. The network will be announced at a later date. 57