Sponsor (Oct-Dec 1964)

TME CHAISIGI-NG SCEMTE Trans-Lux Registers Slight Gain in Nine-Month Profits Trans-l.ux Corp. reports net income after taxes for the first nine months of 1964 at $403,276, or 56 cents a share. This compares with $398,927 in the comparable period last year. Commenting on the financial statement, Percival E. Furber, chairman, said that gross receipts of the company's theaters were above those of a year earlier, and television programs produced for younger people "... continue to measure up fully to our expectations." Among the Trans-Lux syndication properties are Mack and Myer for Hire, a package of 200 slapstick comedies, and the recently released 130 episode action cartoon series, The Mighty Hercules. Furber pointed out that the company's net profits continue to be affected by non-recurring conversion costs and expenses associated with the introduction of the "900" series projection equipment to accommodate the New York Stock Exchange's new high speed ticker. Pulse Announces LQR Audience Analysis Service Dubbing it the "most comprehensive qualitative analysis to date of the local radio audiences," Pulse, Inc., last week announced its new service to the public. Designated as LQR 111 (LocalOualitative-Radio), the service will analyze audiences for stations in the 100 top markets, in four distinct time periods, from 6 a.m. to 12 midnight. The service will take into account the following factors: audience composition by age and sex; occupation of adult men and employment status of adult women; income of adult listener's household and of listening household; family size of adult listener's household; family cycle (i.e. age of youngest child); comparison of city with suburban area in terms of listening households. In announcing the service, Dr. Sidney Roslow, president of Pulse, said, "For a long time, qualitative research was a matter of lip service. Everybody talked about it and clamored for it, but precious few were willing to back their words with necessary financial support." The onset of computer-oriented buying and media analysis, coupled with the growing need for both broadcasters and buyers to know more than "numbers alone," Roslow said, created a genuine demand for this kind of research. Stations Affiliate With NBC Network The English language television affiliate for San Juan, Puerto Rico, WTSJ has commenced operations from 5 p.m. to midnight daily. Until established UHF circulation warrants it, the station will operate as a bonus affiliate to the NBC-TV Network. It will tape available SISTER STATION ADVERTISERS ATTEND ANNUAL MEETING Attending the Association of National Advertisers. Inc. 55th annual meeting at the Homestead are (I to r) Ernest P. Zobian, Vick Chemical Co. division of Richardson-Merrell Inc; Robert Boslet, Norwich Pharmacal Co.; James Mahoney, Norwich Pharmacal Co. and Lincoln Allen, C. Schmidt & Sons, Inc. iiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiii In a ceremony held in its studios, WNEMFlint-Saginaw-Bay City, Mich., became I first television station in the United Sta to officially join hands with a sister stati in a foreign country in conjunction with I local chapter of "People to People Interi tional" in Saginaw, Mich. Sinjiro Sumi JOJR Tokushima, Saginaw's sister city, p sented Jack Berry, station manager of WNE with a white silk scroll announcing the ot i cial sisterhood of the two stations. iiiiiiiiiiii iiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii I ' NBC-TV programs in New Yoi City for rebroadcast one week lati in San Juan. The San Juan ma ket is composed of approximate 30,000 English speaking familie WSEB Scbring, Fla., has becon affiliated with the NBC Radio Ne work. WSEB is owned and ope ated by Dixon Industries Im H. Philip Nesbitt is president. Th station operates full time on 134 kilocycles with power of 250 watt The new affiliation will bring NBi service to Highlands County, Fla' where previously no such scrvic was available. 'Feminine Mystique' i Bought by Wolper The controversial best sellin book by Betty Friedan, The Fe minine Mystique, has been pur chased by David L. Wolper aiK will be produced by his compan;, as an hour long documentary film to be presented over ABC-TV a one of six 3M specials next year The book details pressures whicl have caused a harmful discrepancj between what women really are, against and what they are told the\ should be. Cameras from the Wolper Pro duction Company will cover largd and small cities across the nation| capturing American women in all walks of life, seeking their opimoDl of their place in today's society| Van Heflin will host and narratef this film, as well as the other five' 3M specials. 58 SPONSOR* xk,