Sponsor (Oct-Dec 1964)

Record Details:

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Script House for Television Movies Is Formed in West With seven scripts already in the works, Bardena Associates, a new company "for purchasing and developing film properties for moion pictures and television" has 5een formed on the West Coast. Pointing out that more than 100,000 has been invested for ilm properties to date, the firm s the brain-child of Richard C. ^leyer, veteran film editor turned i)roducer, in association with RobTt Nagy, San Francisco financcr. Among the authors in the Baricna stable are Eugene Burdick ,nd Jesse Lasky, Jr. Pointing out that the firm is esentiaily a clearing-house for new iioperties, Meyer declared, "Aljady we have drawn great attenon from the studios, independnt producers and the networks." ■irestone, Kodak Sponsor Big Three Golf on NBC Arnold Palmer, Jack Nicklaus id Gary Player will compete in cekly matches on Big Three Golf, > be colorcast by the NBC-TV ctwork on eight consecutive Satdays starting Jan. 30 (5 to 6 m. EST). The filmed series will be cotonsored by the Firestone Tire I: Rubber Co. (through Sweeney I James Co.), and Eastman Koak Co. (through J. Walter hompson Co.). Palmer, Nicklaus and Player '|ill engage in a series of 18-hole, ledal-play matches, with each lining one point for every oppnent he defeats and a half-point Ir a tie. The golfer garnering the ipst points at the end of the eight \feks will receive $50,000 with runner-up getting $25,000 and third-place finisher $10,000. >BC-Paramount Dividend American Broadcasting-ParaDunt Pictures, Inc., will issue a 3 cent per share quarterly divicnd on its outstanding common s^ck. According to the announcen;nt made by Leonard H. Golde^on, president, the dividend will b payable Dec. 15, 1964 to stockhlders of record on Nov. 20, 164. SYNDICATED COAST TO COAST Video Tape for TV Audio Tape for Radio CLASS "A" RATINGS FOR CLASS "D" PRICES! COUNTRY & GOSPEL • THE LEFEVRES * THE BLUE RIDGE QUARTET * THE JOHNSON SLSTERS * THE PROPHETS QUARTET • JAKE HESS AND THE IMPERIALS • WENDY BAGWELL AND THE SUNLIGHTERS 1. Programs live on video tape — taped each month to insure that contents are current. 2. Talent exclusively on our programs. 3. Talent available for local, regional, or national commercials. 4. No repeats — no re-runs of any Programming, Inc. property in any market. 5. Great variety of merchandising pieces available at cost to sponsors who use them to merchandise. 6. Complete promotion package available to stations at no cost; includes audio promos, video promos, glossy prints, mats, personality sheets, sales brochures, and other material. /watafnmhig, d^nc. f a> ^ PRODUCTIONS FOR TV, RADIO AND STAGE SUITE 1224 5 CANDLER BUILDING . P. 0 BOX 1313 . ATLANTA, GEORGIA Nrember 30, 1964 59