Sponsor (Oct-Dec 1964)

One buy (only gets «r all % three MU« You'd buy KRAK for Sacramento alone even if it didn't give you the BONUS coverage of Stockton and Modesto plus Marysville and Chico. It's Northern California's "One Station Network". . . No. 1 in a special Pulse in a 17county area. PULSE shows one KRAK buy covers the Golden Heart of California's Billion Dollar Central Valley... 2,236,000 people in KRAK'S 17 counties. (50 smart nationals are on KRAK now). Ask your ADAM ^ OL'Nd man. He's got the Pulse. Report on KRAK'S Bonus Buy in California. KRAK. Hotel Senator. Sacramento. THE cii:A.isrGi>irG scejshs Metro Radio Sales Names Vice Presidents Four Metro Radio sales managers were named viee presidents by H. D. (Ikid) Neuwirth, president of Metro Radio Sales which is a division ol Metromedia, Inc. Robert Coppinger William Dallmann William Lauer Richard Schulte The newly appointed vice presidents are Robert V. Coppinger, New York sales manager; and William Dallmann, manager, Philadelphia office; William Lauer, manager, Detroit office and Richard Schutte, manager, San Francisco office. With their new titles go added responsibilities in planning future growth and direction of Metro Radio Sales, the firm said. Carl Ally Agency To Serve N.Y. Educational Channel John W. Kiermaier, president of WNDT, the city's non-profit tv outlet, last week announced that the Carl Ally Advertising Agency had volunteered its professional services to the station. "A great part of the future strength of channel 13 must come from a wide base of volunteer effort," Kiermaier said, adding that he was pleased that Ally had come forward "to lend their particular talents to this channel." Kiermaier also expressed the hope that "after a year has passe some other agency might conse to assume this role." The announcement follows a d cision of the Board of Governors the International Radio and Tele^ sion to form a committee to cxplo ways and means by which IRl can aid the nation's educational nt works and stations. Heading tl committee is John P. Cunninghai chairman of the executive conim tee of Cunningham & Walsh, In advertising agency. Heublein Uses Videotap For A-1 Sauce Commerci. Fletcher Richards, agency f Heublein's A-1 sauce, has ju completed a series of eight womer service tv commercials on vidi tape. The new 60-second commc cials — offering housewives ima inative, easy-to-make recipes fi ground beef, pot roast, chicke^ pork roast, party spreads, and fii ^were produced on video ta| just as all A-1 commercials ha' been for the past four years. John S. Tyson, vice preside advertising at Heublein, feels th* video tape is especially effective fi making food look appetizing on t The latest commericals, which ii troduce a new theme, "The A touch adds so much," are seen c daytime network tv. Walker to Head NAB Broadcast Management William L. Walker, assistai treasurer of the National Assn. ( Broadcasters and a veteran NA staff member, was named direcK of broadcast management for tt association, effective Dec. 1. H succeeds James H. Hulbert wh earlier this year was named a sistant to the NAB president. David L. Doughty, a memb< of the department staff, was aj pointed labor counsel in the df partment, reporting to Walker. The Broadcast Management D< partment advises NAB members o station business, personnel and f nancial matters, conducts surve\ on wages and other operating cosi and develops yardsticks and othe suggested procedures to permil more efficient and economical of erations. 60 SPONSO