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TIO and NCTE Present Television Festival
I The Television Information Office and the National Council of Teachers of English joined forces .0 present a four-day commercial ■ elevision festival at the councirs i4th annual convention in Cleveand, Ohio.
Teachers belonging to the 100,)00 member organization viewed |Z5 programs which were chosen be:ause of their application at all curiculum levels (elementary, high ichool, college). The shows repre,ented the three national networks, ■ilong with a number of independent
iroducers. "The purpose of the festival is » encourage greater interest in the :se of commercial television prorams as part of the English curiculum," explained Roy Danish, irector of TIO. He added that the .festival epitomizes a mutual aware
ess of common ends to be served
■y TIO and NCTE, an awareness lat has been growing since 1961
when the two organizations cooperated in the publication of "Television and the Teaching of English," a manual and resources book that has been distributed to some 60,000 teachers of English throughout the United States."
Danish also pointed out that as an adjunct to the festival, TIO commissioned 10 essays by English scholars.
"These deal with specific television programs and their place in elementary, high school, college and graduate school curriculums, and will be available to teachers attending the convention. The essays will be combined later on for publication and wide distribution," Danish said.
NAEB Re-elects Hull as Chairman
The National Assn. of Educational Broadcasters has announced re-election of Richard B. Hull as chairman of its board of directors for 1965.
'OP TALENT FOR MELDRUM AND FEWSMITH, INC.
Vfors at the Cleveland headquarters of Meldrum and Fewsmith, Inc., often did a double-take ashey stepped out of the elevators on the second floor during October. Confronting them was a IHsize figure of Johnny Carson, host on the NBC "Tonight Show," introducing them to an array of ationaily-known entertainers, newsmen, and other public personalities who have been featured onadio, tv and films for M&F clients during 1963-64. Each month, the agency features an activity ofhe tv-radio-film dept. or the marketing services dept., including media, which are housed on •h second floor.
mCK THE mMTINGS
INfHi TWIN CITIES
f WLOL
lip 51%
X IN AUDIENCE
July-Aug. to Sept. -Oct., 8 a.m. to 6 p.m., Mon. thru Fri. Hooper Survey. Submitted as estimate only, not exact measurement.
WIN WITH
Wl?L
3942
This number computer— selected by
Data Division o( Standard Rate
& Data Service, Inc.
N<ember 30, 1964
61