Sponsor (Oct-Dec 1964)

Page scan 000595 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000595
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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J) 'J*' /■ \\ Once... could be luck. '< Twice... could be coincidence. ;^, ■g^ fv n4 ¥ Seven times... it must be love! It happened in New York, Chicago, Boston, Philadelphia, St. Louis, Los Angeles and San Francisco. The local media experts were asked which local radio stations they choose for the bulk of their buying.* In every city, the great majority picked the CBS Owned radio station as one of the top three. What are their reasons? They want talk-and-information programming. They find it a most effective setting for their commercials. They also want programming that people respect and respond to favorably. Because they live in the community, listen to the local stations, talk to people around town — they know first-hand that the CBS Owned radio station gives them what they want. And they put their money where their choice is. It can't be luck. It must be love! THE CBS OWNED RADIO STATIONS WCBS New York, WBBM Chicago, WEEI Boston. WCAU Philadelphia, KMOX St. Louis, KNX Los Angeles, KCBS San Francisco Represented by CBS Radio Spot Sales Source: Study by Charles Harriman Smith/Associates, Inc. Available on request.