Sponsor (Oct-Dec 1964)

Richter as its president. Duncan will head up the actual station operation. Adam Young, president of the rep firm, in commenting on the buy, said, "Our participation in WYTV. Inc., is our first venture into television station ownership and represents a diversification of our corporate interests which I feel will give us a broader background for representing radio and television properties." C-E-l-R To Purchase RCA's Electronic Data Center C-E-l-R, Inc. will purchase the ..*.adio Corp. of America's Electronic Data Processing Center in Washington, D.C., it was announced by both firms. The acquisition will be effective Jan. 1, 1965, according to Dr. Herbert W. Robinson, chairman and president of C-E-I-R and A. K. Weber, vice president and general manager of RCA Electronic Data Processing. Although the sale price was not disclosed, Weber said the original value of the equipment installed the Center exceeded $1 million. He said RCA's other data processing centers will not be affected by the sale. NAB Protests FCC 'Piecemeal' CATV Rules NAB agrees with FCC's attitude I that "CATV systems are part of the nation's television service," but NAB wants the commission to wait 'until CATV's role "in the over-all I scheme of broadcasting" is a lot clearer than it is now before setting up new rules relating to CATV microwave systems — the one area in which FCC already rides herd on the burgeoning community antenna business. NAB's position was spelled out in comments filed by the broadcast group's general counsel, Douglas A. Anello, on current FCC proposals which would, among other things, put microwave CATV in a lower portion of the spectrum band and under the thumb of a new FCC offshoot for CATV. Such solutions., said NAB's Anello, would be "piecemeal" as well as "inadequate and dangerous." NAB TELEVISION CODE REVIEW BOARD MEETING Pictured at the NAB Television Code Review Board meeting at the Statler Hilton Hotel, Wash, ington, D.C. are (I to r) Lawrence H. Rogers, II, president, Taft Broadcasting Co.; Joseph H. Ream, vice president-program practices, CBS Television; Clair R. McCollough (chairman), president, The Steinman Stations; Howard H. Bell, NAB Code Authority director; Douglas L. Manship, president & general manager, WBRZ-TV Baton Rouge, La.; Roger W. Clipp, vice president-radio & tv division. Triangle Publications; Alfred R. Schneider, vice president-assistant to the executive vice president, American Broadcasting Co.; Robert E. Schmidt, vice presidentgeneral manager, KAYS-TV Hays, Kan.; Ernest Lee Jahncke, Jr., vice president-standards and practices. National Broadcasting Co. mil II IIIIIIIIIIIIIIIIIIIIIINIIIIIIIIIIIINIIIINIIIIIIIIIIIINIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIN Kellogg 'Spook-A-Nanny' Winners Announced The Kellogg Co. announced the six winners of a special Halloween party for Woody Woodpecker carried by over 100 television stations throughout the USA. Awards were given to the six stations who staged the most outstanding local promotion of the Woody Woodpecker "Spook-A-Nanny." Stations were divided by size of market. Walter Lantz, the creator of Woody Woodpecker, announced the winners. Class A: Over 750,000 tv homes, winner, KTVU-TV San Francisco; honorable mention, WGN-TV Chicago and KCOP-TV Los Angeles. Class B: 500,000-700,000 tv homes, winner, KMSP-TV Minneapolis; honorable mention, WNHCTV New Haven, Conn. Class C: 300,000-500.000 tv homes, winner, WDSU New Orleans; honorable mention, KOA-TV Denver and KMBC-TV Kansas City. Class D: 200,000-300.000 tv homes, winner, WAVY-TV Norfolk, Va.; honorable mention WFMY-TV Greensboro. Class E: 100,000-200,000 tv homes, winner KELO-TV Sioux Falls; honorable mention, KCBDTV Lubbock and KAUZ-TV Witchita Falls. Class F: Under 100,000 tv homes, winner, KRGV-TV Wes laco; honorable mention, WIBW Topeka, Kan. Dick Paul of WAVY-TV Norfolk, Va. was awarded a special grand prize. Each winning station will receive a personally-engraved "Spook-A-Nanny" plaque. 3M Advertises on New Tv Documentary Show Commercials on the versatility of pressure-sensitive tapes in industry and the "heat-in-bag" packaging concept will be seen over nationwide television Feb. 13, 1965, when the 3M Co. sponsors its first in a series of documentary tv shows, the firm reports. Commercials will appear over ABC network to help launch the new hour-long specials. Time for this first show, entitled The WayOut Men, is 7:30-8:30 p.m. (CST). Newton MInow Elected To Board of Directors J. M. Clifford, president and chief executive officer of the Curtis Publishing Co. announced the election of Newton N. Minow to the board of directors. He fills the board vacancy left by the death of Walter D. Fuller on Nov. 2. Minow was the former chairman of the Federal Communications Commission. ■ December 21, 1964 47