Sponsor (Oct-Dec 1964)

Record Details:

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Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

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We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Sponsor gives you Y 8^000 agency /advertiser copies /in 1965 — 60% more than 1964. ABC Paid Audit. k/ All broadcast buying people — not great waste circulation of general advertising media / Top readership as attested to by many advertiser I agency surveys. Editorial coverage pinpointed toward your national spot customers. Old 1962 rate in 1963. ipansop IS FOR THE SPONSOR NO OTHER PUBLICATION IS. December 28, 1964