Sponsor (Oct-Dec 1964)

Record Details:

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Set Manufacturers Paint Rosy Picture of Color Tv's Growth New York — Color television continues to loom as a force to be reckoned with on the broadcast horizon, judging by the rosy sales picture painted by manufacturers. Dr. Harper Q. North, president of the Electronics Industries Assn., last week noted a "long-anticipated and, to some, surprisingly strong, increase in the demand for color television receivers." In his annual report on the state of the electronics industry. Dr. North said that the sales of color sets should reach a "substantial 1.4 million units" this year. Jack M. Williams, RCA Sales Corp. vice president for advertising and sales promotion, pointed to the fact that color tv became a billiondollar industry in 1964, with $750 million of that total going for color tv receivers and the rest of the money spent on broadcast equipment. L. C. Truesdell, president of Zenith Sales Corp., cited record distributor orders for tv sets at the company's recent sales convention, with color tv showing the sharpest increase. Said Truesdell: "We expect British Bedding Maker Previews Line on Color Tv London, England — In what was described as "the largest color television hookup for commercial purposes" in Great Britain, the Marconi Co. and the Rank Organization have pooled their efforts to produce a closed circuit showcase for a bedding manufacturer. The project linked London with Manchester, Birmingham and Glasgow for a private preview of new products to be marketed next year by Slumberland, Ltd. Guests viewed the Slumberland product line via large-screen projectors in hotels in all four cities. A total of 1300 retailers were involved. It was pointed out that this was the first commercial use of a color tv link using the 625 line system which has been recommended by Britain for European color television. our color tv sales to continue to accelerate sharply during 1965, and show a further substantial increase over record 1964 sales, which arc running about 90 percent ahead of last year." Truesdell added that "at the current rate of increase, the company's color tv dollar volume should surpass that for black-and-white by the end of next year." RCA's Williams underscored record advertising expenditures by the home entertainment industry this year as "reflecting the big push behind color television." Addressing the Sales Promotion Executives Club of New York, he detailed RCA's recent fall and Christmas season advertising program which involved two concentrated campaigns that covered all ad media. He said the success of each campaign was demonstrated in sales figures, with RCA's home entertainment products reflecting definite sales gains during and after each campaign. Emphasizing the need for prepromotion, Williams declared: "We want the family to think about buying a color tv set in August and September, even if the purchase is not made until December." New BOA&A Agency Opens Its Doors in Detroit Detroit — A new ad agency — Behr, Otto, Abbs and Austin, Inc. — is scheduled to open doors here Jan. 4, 1965. The new organization is a successor to two existing agencies — Karl G. Behr Adverdsing Agency, Inc., and Otto and Abbs Inc. Chairman of the new BOA&A will be Karl G. Behr. Other officers include: Rudrick R. Otto, president; Jerome K. Abbs, senior vice president; W. F. (Speed) Austin, execu tive vice president; Don J. Fox, vice president. Agency offices will be in the Guardian Building. In announcing the merger, Behr said: "Our mutual purpose was to bring together two solidly established and successful agencies in order to get an over-all balance of youth and mature experience, of large agency and small agency backgrounds, of experience in depth in a wide variety of advertising, promotion and merchandising activity." BOA&A principals (from I): Karl Behr, Rudrick Otto, Jerome Abbs, William Austin. December 28, 1964 17