Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000807
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Graph of pupil response is superimposed en the actual commercial so that viewer interest can be evaluated by researchers. Numbers in the corners of the frames from Busch Bavarian Beer commercial indicate the number of elapsed seconds. Final frame indicates total "interest track." Early scenes are from skiing sequence follovired by swimming shots and finally, the "sell." ■Til 27