Sponsor (Oct-Dec 1964)

Annual index... Hayes and Godfrey: a view of radio after 30 years at CBS Jan. Feb. Healing the commercial March IRTS seminar Dec. Industry talks cure for clutter Feb. Italian television March March March Integration forecast. Trend to commercial July lineups: old and new for 1964-65 March I iquor-on-the-air: the old problem's back March Marketing, A cart pusher's view of Aug. Media: answers sought on how they work Jan. Media reps are important to good media planning Dec. Music: critic's biased blues Sept. NAB convention. Adman's preview of March NAB, Who's who in the April Negro-appeal programing. How much Aug. Negro consumer. What broadcasters have learned about the Sept. Negro market. Air media and the U.S Aug. New era: practical ethics April Ownership, Profile of tv July Pay tv controversy: 'Don't let them grind you down' April Pay tv: don't push button too far, Henry tells station men April Perception: "In the eye of the beholder' Dec. Picturephone: tv trouble-shooter Sept. Piggybacks, Agencies and clients defend Feb. Piggybacks: how many sells per commercial?. ...Nov. Piggyback sponsors be stampeded. Can Oct. Programing, Advertisers' do-it-yourself Aug. Programing, How much Negro-appeal Aug. Programs: old and new for 1964-65 March Promotion, Evaluating station Dec. Public service load helps give air commercials black-eye May Public service sponsors get profitable image Oct. Puerto Rico, Air media opportunities in Nov. Puerto Rico, Directory of major radio, tv stations in Oct. Radio: bigger, healthier, prosperous May Radio/tv: a bargain buy for bargain sell Oct. Radio-tv counterattack: 'It ain't art. but it works' Sept. Rags to riches in 30 years, From Aug. Rating Council March Rating reform soon to start rolling Jan. Ratings: as Congress watches, an industry acts March Ratings: stairs out of stumbling blocks March Ratings: three giant steps — auditing, accreditation, methodology March Review, 1963 in Jan. Shows: old and new for 1964-65 March Sindlinger reports: how people see advertising Sept. Soft drinks: tv is pop bottle genie July Spanish-language air media open door to burgeoning market Oct. Spanish-language availabilities Oct. Spanish-language broadcasters think of Madison Ave., What Oct. Spanish-language market. Air media is doorway to Oct. Spanish-language market. Fact and fallacy about the Oct. Spanish-language programing. How much Oct. 40 27, P 23 3. P 21 16. P 19 7, P 37 17, P 19 9, P 17 16, P 42 23, P 41 27, P 35 23, P 32 23, P 19 3, P 28 13, P 25 7, P 37 21, P 43 30, P 21 6, P 58 17, P 58 14. P 36 17. P 31 6, P 23 27, P 32 13, P 21 28. P 25 28, P 31 3, P 34 23. P 27 5. P 31 3, P 25 17, P 58 23. P 32 21, P 42 11, P 27 12, P 46 16, P 42 19, P 60 25. P 25 12. P 47 8. P 29 31. P 27 2, P 20 13, P 29 2_ P 20 16, P 33 9. P 40 6. P 17 23, P 32 21, P 41 27. P 27 19. P 41 19, P 46 19, P 47 19, P 35 19, P 36 19, P 58 Spanish-language stations. Directory of Oct. Sponsors are 'sure winners' in '64 election July Sponsors' show. Sidewalk "sell' aids N.Y Jime Spot tv: pop bottle genie July Spot tv. Speeding up Aug. Storyboard saves time and dollars. One-hour.. ..Aug. Summer tv selling trend. Bucking the June Syndication: it's changed a lot, but business is strong Nov. TvB: after the first decade Nov. Television comeback, Westinghouse: a $6,000,000 May Tv commercials testing service debuts on air.. ..June Tv games. Bagging customers with Nov. Tv ownership. Profile of July Tv: pop bottle genie July Tv: reaching the affluent market Sept. Tv's appetite — a big one June Tv's cost spiral: how high is up? June Travel turns to tv Oct. UHF: day-to-day living with it Aug. L'HF: its past and present Aug. UHF: problems and prospects Aug. UHF: sponsor panacea or pitfall? Aug. UHF stations on the air Aug. Viewer, Tv and the late-night Nov. Youth — the neglected $50 billion market July July Westinghouse: a $6,000,000 television comeback May Who's who among syndication executives Nov. Who's who in the FCC April Who's who in the NAB April Who's who on the FTC April World's Fair, Broadcast advertising at the April ADVERTISERS Aluminum wrap: battle of the foils Nov. American Motors rides with NBC Radio and network news Feb. Audio logos: an image in seven seconds — or less June Auto ads — A to Izard Feb. Auto equipment company: more mileage via radio Nov. Rallantine opens $10 million annex April Bank's privilege card gets tv sendoff Nov. Bedding campaign, Sealy puts spring into Feb, Beer: battle of bottles vs. cans May Beer: tv is Olympia's olympus Nov. Bic's tv-led 5-year target plan Dec. Britannica waives the rules March Brokerage house debuts on tv Nov. Budweiser: anatomy of a $15,000,000 beer campaign April April Burma shave off the road and on tv Oct. Champlin Oil renews documentary tv series Feb. Chocolate soft-drink market. Air media inject new life into May Cigars is an old lady. Tv straight man for July Cost increases for advertisers. Specialists on commercials mean June Coca-Cola stresses tv in pushing diet drink Jan. Coffee price leader goes 'premium' Feb. Cosmetic campaign. Face lift for Jan. Cotton Council uses tv in textile battle June Credit cards, Tv credits for AmExCo's Oct. Diet drink, Coca-Cola stresses tv in pushing Jan. Documentary tv series, Champlin Oil renews.... Feb. Doherty Reports, Report on the March Domino: the patriotic sugar Sept. Econo-Car: win, place or show with radio Dec. Electrically, Selling better Dec. Encyclopaedia Britannica waives the rules March European-filmed commercials. Palmolive using March 19, 6, 22. 27. 24. 31. 15. 30. 16. 18, 22, 16, 27. 27, 21. 22. 1, 26, 10, 10. 10. 10, 10, 23, 13, 20, 18, 30, 6, 6, 6, 27, p. 58 p. 23 p. 33 p. 27 p. 29 p. 38 p. 27 p. 31 p. 49 p. 27 p. 34 p. 40 p. 32 p. 27 p. 31 p. 28 p. 27 p. 33 p. 40 p. 31 p. 36 p. 29 p. 42 p. 32 p. 29 p. 27 p. 27 p. 48 p. 25 p. 58 p. 26 p. 21 2, p. 38 17, p. 21 8, p. 24, p. 9. p. 13. p. 23. p. 3. p. 25, p. 23. p. 28, p. 2, p. 23, p. 20, p. 27, p. 26, p. 10. p. 4. p. 13. p. 15, p. 27, p. 24, p. 13, p. 15, p. 26. p. 27. p. 10. p. 30, p. 8. p. 7, p. 7. p. 2. p. 34 29 44 33 42 29 30 44 36 26 35 19 27 41 24 29 40 34 30 27 50 30 49 30 24 30 34 34 38 26 I [oin 24 SPONSOR