Sponsor (Oct-Dec 1964)

Everything is 'nioic fun with chips' Dec. General Electric's Animagic animal act Sept. Hair tints look permanent on tv Sept. Hallmark — a lonely advertiser, Heck salutes. ...March Hatchery sales. Hatching Sept. Holland House coffee goes 'premium' in broadcast campaign Feb. h.i.s.. Local radio sets teens hopping for June J i foam: another Lestoil? May Jungle Gardenia's fadio cent scores dollar rise.... June Laundry's boodle. Family himdle is Sept. Life insurance companies buy tv 'policies' Nov. Logos: an image in seven seconds — or less. Audio June Mennonite drive. Radio test aids Jan. Milk additives get rich results from tv Nov. Mobil gas campaign. Heavy use of tv to spark. ...July Motion picture stars: should they plug products?. .Jan. Oil vs. natural gas advertising Sept. Palmolive using Europeanfilmed commercials March Pearl's oyster for beer campaign is tv Oct. Philip Morris: art for the sponsor's sake Nov. Piels' tv spots: a new trend for beer 'sells'? Aug. Plymouth steers for young adults Dec. Products: should stars plug them? Jan. Promoting a promotion June Radio suits men Sept. Radio test aids Mennonite drive Jan. Radio's top 50 spot advertisers — 1963 Mai"ch Rambler likes Monitor, Why Feb. Ratings versus research Jan. Research, Bury ratings but not Jan. Savings and loan association: frugal sell, lavish payoff Nov. Sealy puts spring into 83rd bedding campaign. ...Feb. Sears S.O.S., Broadcast is answer to Sept. Shaver market, TvQ takes a look at March Shields meets competition on tv battleground....Dec. Shirts into the dough. Boosting Dec. Skippy tests 10-second spots June Sparkle's kid loyalty builds with tv June Specialists on commercials mean cost increases for adveiiisers June Spot advertisers — 1963, Radio's top 50 March Steam iron sales, Tv commercial helps Sept. Straight man for cigars is an old lady July Swank scent sales soaring via tv Sept. Teens hopping for h.i.s.. Local radio sets June 3M plans local tv tape seminars Api'il Tire inflator-sealer: song of the open road Sept. Truval shirts makes first tv plunge June Tv dominates Campbell's secret recipe Jan. Tv in textile battle. Cotton Council uses June Tv-led 5-year target plan, Bic's Dec. Tv to spark Mobil gas campaign, Heavy use of July TvQ takes a look at shaver market March Linion Carbide pushes portables to liven listening March AGENCIES 'Better numbers' — key to effective computerization Aug. Budgeting costs is no trick — just use patience Jan. Buyers seven sets of ears. New study gives agency radio May Cigaret sell. Nautical theme for March Commercials, Stop-motion trend in Jan. Commercials win IBA awards March March Computer use rises April Computerization, 'Better numbers'^ — key to effective Aug. Computers: what does new IBM System/360 mean to agencies? April [Copywriter, Mad but wonderful world of a April 21 P 38 21, P 45 28 P 40 30 P 32 21 P 45 24 P 27 1, P 34 4 p. 32 29, P 45 14. P 41 2, P 31 8, P 34 27, P 29 2, P 44 13, P 38 13, P 30 8, P 29 9, P 24 21, P 42 2, P 47 24, P 42 28, P 38 13, P 30 8, P 33 14, P 42 27. P 29 9, P 22 17, P 21 20, P 28 20, P 28 2, P 42 3, P 29 14, P 34 30, P 24 7, P 32 21, P 41 15, P 44 29, P 43 15, P 34 9, P 22 21, P 36 13, P 40 8, P 40 1, P 34 6, P 29 14, P 32 8, P 40 6, P 20 15, P 30 28, P 36 13, P 38 30, P 24 23, p. 24 3, p. 32 6, p. 30 11, p. 31 9, p. 32 20, p. 38 2. p. 35 9, p. 29 13, p. 40 3, p. 32 20, p. 31 6, p. 33 36 34 39 30 33 23 38 p. 44 p. 31 p. 34 p. 39 p. 38 p. 40 p. 28 p. 40 p. 39 p. 23 p. 23 Cosmetics: agencies choose tv for intro of wrinkle-smoothers April 27, p. 34 Cost butlgeting is no trick — just use patience Jan. 6, p. 30 Crestwood Advertising — from Bronx to Madison Avenue via tv March 30, p. 34 Kids, cane and candor March 23, p. 27 McCann-Erickson tillers: seed-sowing time Feb. 17, p. 26 McCann-Erickson's role for Westinghouse: plan, create, sell May 18, p. 34 Nautical theme for cigaret sell March 9, p. 32 Package — a vital link between tv screen and shelf. The June I, Piggybacks, Agencies defend Feb. 3, Profits answer to hard food question. Easy June 15, Public. Agency head says more shops will go Feb. 10, Research standards set for maximum results. Minimum April 20, Schizophrenia at union scale. Vocal March 16, Slop-motion commercials trend being reborn Jan. 20, Storyboards sire new products Sept. 28, Study gives agency radio buyers seven sets of ears May 11, 30-30 or fight — agencies defend piggybacks Feb. 3, Tighten-up on toy tv tactics. New March 16, Timebuyer of the '70s: what will his job be? Jan. 27, Timebuyef: what's his future. The Jan. 20, Timebuyer: who is he and what does he do. The. .Jan. 6, Timebuyers: human and machine Jan. 13, Toy tv tactics. New tighten-up on March 16, Union scale. Vocal schizophrenia at March 16, Vocal schizophrenia at union scale March 16, Wrinkle-smoothers, Agencies choose tv for intro of new April 27, p. 34 TIME/BUYING & SELLING Automation — final step in a media man's evolution July 13, p. 42 Buyer's new obstacle course Sept. 8, p. 36 Buyers should know the 'big picture' March 30, p. 40 Checklist for reps — the buyer's view June 8, p. 38 Computer age, H-R leads reps into June 29, p. 39 'Computer to accelerate concept of marketing,' says agency head April 6, p. 104 Creativity, caution, compromise May 18, p. 46 Department stores appraise spot I'adio March 30, p. 42 Educating the timebuyer March 2, p. 38 Executing the media plan June I, p. 38 Executives are not born that way. Media March 16, p. 28 FM is a muscle medium April 20, p. 37 Guide to becoming a first-rate timebuyer . . . as a rep sees it April 13, p. 44 How to cure 'media perspectivitis' March 23, p. 35 IRTS seminar hones timebuying tools Oct. 5, p. 36 Job switching — media's worsening malady April 27, p. 43 Make the most of station rep relationships Feb. 24, p. 35 Measuring media's three Rs — a career view June 22, p. 37 Media execs are not born that way March 16, p. 28 Media man's evolution. Automation — final step in a July 13, p. 42 'Media perspectivitis'. How to cure March 23, p. 35 Media plan. Executing the June 1, p. 38 Media research comes first March 9, p. 37 Media's all-media buyer Nov. 9, p. 41 'Personal tv' — advertising's next breakthrough.... May 11, p. 44 Perspective wanted Aug. 24, p. 38 Programing a neglected sales tool, Is quality of April 13, p. 46 Programing — 'show biz' or media business? July 20, p. 34 Radio field guide classifies stations Jan. 13, p. 60 Rep relationships. Make the most of station Feb. 24, p. 35 Reps into computer age, H-R leads June 29, p. 39 Reps — the buyer's view. Checklist for June 8. p. 38 Representative is the station rep. Whose June 15. p. 42 Research comes first. Media March 9, p. 37 SRA to NAB: 'We'd like to be full members'. .April 6, p. 102 Sales tool. Is quality of programing a neglected April 13, p. 46 JDecember 28, 1964 41