Sponsor (Oct-Dec 1964)
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AnnusI index...
Selling radio with radio Oct. 12, p. 40
Skill with the memo — accents advancement July 6, p. 32
Spot radio. Department stores appraise March 30, p. 42
Station rep relationships. Make the most of Feb. 24, p. 35
Station rep. Whose representative is the Jime 15, p. 42
Station Representatives Assn. to NAB:
'We'd like to be full members' April 6, p. 102
Stations, Radio field guide classifies Jan. 13, p. 60
TvAR's romance with a tape recorder Jan. 6, p. 54
Tape recorder, TvAR's romance with a Jan. 6, p. 54
Timebuyer: educating him. The March 2, p. 38
Timebuyer, Guide to becoming a first rate April 13, p. 44
Timebuyer must change too. The July 27, p. 36
Timebuyer of the '70s: media's all-media buyer. .Nov. 9, p. 41
Timebuyer of the '70s: what will his job be? Jan. 27, p. 38
Timebuyer-planner: a true professional, The Feb. 3, p. 38
Timebuyer: what's his future. The Jan. 20, p. 40
Timebuyer: who is he and what does he do, The. .Jan. 6, p. 28
Timebuyers: human and machine Jan. 13, p. 40
Timebuyers: what they were and will be Feb. 17, p. 30
Timebuyer's load. Easing the Nov. 23, p. 40
Timebuying tools, JRTS seminar hones Oct. 5, p. 36
Tomorrow's buyer — a "pro' in the forefront
of change May 25, p. 34
Tv buyer's motto: improve the buy Feb. 10, p. 34
Tv buyer's new obstacle course Sept. 8, p. 36
Yardstick joins sliderule to cut bungling
of radio buys May 4, p. 36
TV MEDIA
ARB: bright future for dark horses? April 20,
ARB: top air ads in mid-January, 1964 May 4,
Ads and shows, Resort a busy backdrop
for tv March 30,
Affluent market. Reaching the Sept. 14,
Avis hit-run ad hints tv interest Feb. 17,
Beer campaign, Tv is Pearl's oyster for Oct. 21,
Bic's tv-led 5-year target plan Dec. 28,
Bright future for dark horses? April 20,
Broadcasters seek answer to commercial 'double
trouble' Jan. 6,
Car dealer's sales zoom with spoof spots July 27,
Cigaret advertising would be 'no debacle'.
Loss of Jan. 27,
Clients emerge in fall television lineups. New. ...March 9, Color tv client rosters. New names appear on. ...June 22, Commercial 'double trouble', Broadcasters seek
answer to Jan. 6, p. 36
Commercials Festival, Few ideally new
themes in April 13, p. 49
Commercials Festival, Top awards at
American Tv May 18, p. 20
Commercials: 'In the eye of the beholder' Dec. 28, p. 25
Commercials, Psychology of television Aug. 24, p. 37
Commercials, The best-liked Sept. 28, p. 46
Commercials win IBA awards March 2, p. 35
March 9, p. 29 Computer, whiz kids help Honeywell sell
big-ticket Feb. 3, p. 42
Cookies go to Eufope for live-on-tape sell April 27, p. 46
Copywriter: title is no longer descriptive Sept. 14, p. 44
Co-sponsorship stages strong net comeback
among top clients June 1, p. 40
Daytime network tv: housewives by the
millions Dec. 21, p. 27
Daytime tv: 'soaps' vs. complete episode strips.. ..Aug. 31, p. 36
Daytime tv finding: woo child, win mother Jan. 13, p. 46
Daytime tv on ABC Dec. 21, p. 32
Daytime tv on CBS Dec. 21, p. 34
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Daytime tv on NBC Dec. 21, p.
Directory of UHF stations Aug. 10, p.
Dr Pepper profits, film develops Feb. 10, p.
Drive-in chain, Tv is strong link in July 27, p.
Eye camera: 'In the eye of the beholder' Dec. 28, p.
Fall television lineups. New clients emerge in. ...March 9, p.
Film develops Dr Pepper profits Feb. 10, p.
Flavoring the meat with know-how July 20, p.
Future bright for dark horses? April 20, p.
Group stock: bright futufe Jan. 27, p.
Honeywell sells big-ticket computer Feb. 3, p.
Institutional sell draws interest. Bank's July 6, p.
Italian television March 9, p.
March 16, p.
March 23, p.
Kaiser's 'project UHF', Countdown starts for. ..May 11, p.
Kid loyalty builds with tv. Sparkle's June 29, p.
Late-night viewer, Tv and the Nov. 23, p.
Live local show. Sponsors back up Feb. 24, p.
Meat with know-how. Flavoring the July 20, p.
Negro market, Tv is a "new force" in selling
the U.S Aug. 17, p.
Negro tv outlet continues to prosper. Full-time.. ..Aug. 17, p.
Negroes in tv. Two views of Aug. 17, p.
Perception: 'In the eye of the beholder' Dec. 28, p.
Print study, Tv fares badly in Jan. 20, p.
Politics can sell products on tv, Regional Sept. 14, p.
Resort a busy backdrop for tv ads, shows March 30, p.
Skippy tests 10-second spots June 15, p.
Skyline Network: making the whole greater than
the parts July 13, p.
Softique uses 'get them to try it' television March 2, p.
Sponsors back up live local show Feb. 24, p.
Sports grows and grows, Tv-sponsored May 4, p.
Spot problem: the traffic flow. Fall '64 June 22, p.
Spot tv: it can aid small advertisers to become
market giants May 25, p.
Spot tv, Speeding up Aug. 24, p.
Spots: a new trend for beer 'sells'? Aug. 24, p.
Spots build clothing store's image. Zany tv July 6, p.
Spots. Skippy tests 10-second June 15, p.
Star-maker now leans on the stars May 18, p.
Summer tv selling trend. Bucking the June 15, p.
Take another 'live' look Aug. 3, p.
Tape prevents 'ice cream droop' for Kansas
dairy Aug. 3, p.
Tape seminars planned by 3M April 6, p.
Tape speeds golf series Feb.l7, p.
Tape wrinkles abound in both radio and tv April 13, p.
Taped tv train runs on lacrosse balls Oct. 5, p.
Truval shirts makes first tv plunge June 8, p.
Tv Commercials Festival, Few really new
themes in April 13, p.
Tv dominates Campbell's secret recipe Jan. 6, p.
Tv fares badly in print study Jan. 20, p.
Tv sends Swank scent sales soaring Sept. 8, p.
Tv: strong link in drive-in chain July 27, p.
UHF: countdown starts for Kaiser project May 11, p.
UHF: day-to-day living with it Aug. 10, p.
UHF: its past and present Aug. 10, p.
UHF: problems and prospects Aug. 10, p.
UHF: sponsor panacea or pitfall? Aug. 10, p.
UHF stations on the air Aug. 10, p.
Video tape helps sell cookies April 27, p.
Video tape speeds golf series Feb. 17, p.
Video tape: take another 'live' look Aug. 3, p.
Viewer, Tv and the late-night Nov. 23, p.
Young people's choice, Tv is the Nov. 9, p.
RADIO MEDIA
American Express image. Radio strengthens Oct. 26, p. 36
Baseball buy. Burger beer's Jan. 27, p. 53
CBS' two Arthurs speak their minds Jan. 27, p. 23
Feb. 3, p. 21
Car dealer gets $150 from $1 Aug. 31, p. 40
Car sales, Putting 'character' into March 30, p. 58
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