Sponsor (Oct-Dec 1964)

Clear channel radio: when the sun goes down.... Aug. College radio and the college man Dec. Colorado radio: nationwide value in statewide study July Colt .45s draw radio/tv aids for '64 March Commercials: jingles vs. spoken word June Commercials, Musical Feb. Commercials: sound shouldn't be an afterthought March Commercials win IBA awards March Contest: passport to paradise, Radio Oct. Cosmetic campaign. Face lift for Jan. Denver radio report: answers for unanswered questions July Directory of Negro-appeal radio stations Aug. Econo-Car: win, place or show with radio Dec. FM group selling concept. National sponsors drawn to June FM listeners becoming 'mass' audience April Forgotten 51st market April Fortune cookies pack retail sales March Godfrey and Hayes: a view of radio after 30 years at CBS Jan. Feb. Jingle gets that way. How an expensive Feb. Jingle is universal. No radio Feb. Jingles vs. the spoken commercial June Jungle Gardenia's radio cent scores dollar rise. ...June Listeners becoming 'mass' audience, FM April Listening habits of women Feb. Listening eclipsed in fall. Summer Feb. Local radio makes national profits. Local know-how on May Local spots with 'national' sounds, Tailoring May Market, The forgotten 51st April Morton House Kitchens trys network radio Jan. Musical commercial: how an expensive one gets that way Feb. National sponsors drawn to FM group selling concept June Negro-appeal radio. Case histories show power of Sept. Negro-appeal radio stations in the U.S Aug. Negro market. Radio is major medium for reaching Aug. Negro market support essential, admen told May Network heats up bean pot Jan. Network radio, Morton House Kitchens try Jan. Promotion: radio station's lucky calendar Sept. Radio and the regatta Nov. Radio at the cash register May Radio basic in Alberto-Culver push for male market April Radio: bigger, healthier, prosperous May Radio jingle is universal. No Feb. Radio 'soapers', Renaissance in Jan. Radio suits men Sept. Radio: the big reach June Radio's billion in '67 Aug. Radio's rising tide Oct. Radio's top 50 spot advertisers — 1963 March Rags to riches in 30 years, From Aug. Reach, Radio: the big June Recorded sound commercials May Restaurant chain uses radio to get 'submarines' into the air July Sales gimmick. Station milks a good March Sound shouldn't be an afterthought March Sponsors of yesteryear. Where are Jan. Spot advertisers — 1963, Radio's top 50 March Summer listening eclipsed in fall Feb. Summertime is radio time July Talk radio formula may be taking hold March Tape wrinkles abound in both radio and tv April Technical, Why not get Sept. When the sun goes down Aug. Women: what they do all day long Feb. 3, P 40 7, P 43 6, P 38 30, P 57 22, P 42 24, P 51 9, P 49 2, P 35 5, P 40 13, P 50 20, P 40 17, P 54 7, p. 34 1, P 44 13, P 52 20, P 46 2, P 50 27, P 23 3, P 21 24, P 51 17, P 42 22, P 42 29, P 45 13, P 52 10, P 47 3, p. 49 18, P 42 25, P 40 20, P 46 20, P 53 24, p. 51 I, p. 44 14. P 38 17, P 54 17, P 36 11. P 47 20, P 53 20, P 53 28, P 48 23. P 46 4, P 40 27, P 50 25, P 25 17, P 42 20, P 56 14, P 42 8, P 43 24, p. 40 26, P 44 9, P 22 21, P 27 8, P 43 25, P 40 27, P 42 23, P 48 9, P 49 6, P 44 9, P 22 3, P 49 13, P 48 16, P 52 13, P 58 8, P 44 3, P 40 10, P 47 24, P 55 10, P 50 17, p. 48 3, P 52 18, P 44 10, P 54 30, P 34 13, P 56 23, P 48 8, p. 49 2, P 54 10, P 50 30, P 60 27, P 57 17, P 48 23, p. 51 30, 24, 30, p. 36 p. 55 p. 50 20, p. 52 1, P 50 6, P 43 5, P 45 20, p. 44 SYNDICATION & SERVICES Adman's guide to Iv syndication Feb. Broadcast equipment lures NAB visitors Feb. Business is thriving for blue-chip film firms Feb. Cable television grows in New York Feb. Capturing the 'sell' on film May College hopefuls to get straight word Feb. Color: new sales horizon for syndication today. ...Nov. Day rerun buys, Food and grocery manufacturers pace Jan. Department stores sign for tv program Nov. Dollar and time-savers to check before shooting June Fdimation: tv tape production system March Equipment lures NAB visitors, Broadcast Feb. FM outlet on map. Radio travel show puts.... March Film bartering still active April Film firms. Business is thriving for Feb. Film production center to rise in New York's West Side March Full-sponsorship deals are still syndicator favorites Nov. Guide to tv syndication. An adman's Feb. Guide to syndication companies Nov. Identification with product not good, Too much April Low-budget wackiness keys interest of admen, reps in new show May Magoo, Inside Mr July MCA gives new property 'road show treatment'. .Oct. MGM-TV adds 'glamor touch' to agencylevel promotions July Off-network shows continue as prime syndication supply Nov. Personality tick. What makes a top tv sales July Promotions, MGM-TV adds 'glamor touch' to agency-level July Radio 'soapers'. Sudsy renaissance in Jan. Radio travel show puts FM outlet on the map.. March Remote — at half the cost, How to record a tough June Renaissance in radio 'soapers' Jan. Rerun buys. Food and grocery manufacturers pace day Jan. 'Romper Room' attracts top advertisers March Syndication, An adman's guide to tv Feb. Syndication: it's changed a lot, but business is strong Nov. Syndication, Pattern set in Jan. Syndication 'sleeper'. Slapstick series is a June TAC ticks off new tv gains March Syndication 'vacuum', Triangle Programs seeks to fill Aug. Talent residuals: the 'big nut' in syndication Nov. Tape wrinkles abound in both tv and radio April TeleGuide cable tv grows in New York Feb. Time and dollar-savers to check before shooting June 20th Century-Fox rides high on comeback trail. .May Ultra-identification not good, says spokesman. .April Video tape producers. New flexibility for March Who's Who among syndication executives Nov. COMMERCIAL CRITIQUES Adgirl caught in commercial grip Oct. 26, p. 61 Ad-producer — a new breed. The May 4, p. 48 Audio stream of visual consciousness or A Joycian critique of the commercial June 29, p. 61 Commercial: actors' showcase and aimuity, The March 2, p. 34 Commercial mystique Nov. 2, p. 61 Commercials shouldn't be damned April 13, p. 17 Copy pro tabs four renegades March 23, p. 14 Copywriters at tv well March 30, p. 17 Costs of production cut Nov. 9, p. 63 30, P 38 6, P 43 20, P 44 20, P 56 30, P 60 1, P 46 20, P 56 13, p. 56 16, P 55 24, P 55 30, P 31 6, P 52 15. P 46 9, P 54 31, P 42 30, P 45 13, P 58 3, P 52 8, P 49 25, P 43 20, P 52 2, P 54 30, P 49 December 28, 1964 43