Sponsor (Oct-Dec 1964)

Annu3l index... Creative role — to copy write or copycat? Oct. 5, p. 61 Demonstration — a tv selling art June 29, p. 61 Do men who live in the ocean buy shirts? Sept. 28, p. 61 Editing gets the creative nod Sept. 8, p. 48 For quality, watch commercials March 9, p. 13 Fun and games Jan. 27, p. 20 Good advertising — it's always believable June 15, p. 61 Greetings, admen! Dec. 21, p. 48 Happy new year, kids Jan. 13, p. 22 Hitting the jackpot July 27, p. 60 Honor the oddball Feb. 10, p. 14 How sound is your sound? Feb. 24, p. 18 Life in the commercial factory April 27, p. 17 Merry world of make believe, The June 8, p. 63 No hard chances! June 1, p. 61 No second chance in kiddieland July 20, p, Nudging the rut-bound Nov. 23, p, Poor, old, dumb consumer Oct. 12, p. So who's laughing? .Aug. 31, p. Three very special cheers May 25, p. Tillies for tv that sell April 6, p. Too many cooks spoil commercials March 6, p. 17 Trouble in Drivel City Nov. 16, p. 63 What makes the big ones big? Jan. 6, p. What's new in the new year? Jan. 20, p. Where are the better halves? Feb. 3, p. Why does everyone pick on tv? April 20, p. Will you be my valentine? Feb. 17, p. 17 61 61 61 60 61 16 15 20 56 15 8, P 63 25, P 61 6, P 16 20, P 20 17, P 17 23, P 14 30, P 17 18. P 46 27, P 43 8, P 36 AUTHOR INDEX Adams, Bea: The merry world of make believe June Three very special cheers May Tillies for tv that sell April What's new in the new year? Jan. Will you be my valentine? Feb. Becker, Harold: Too many cooks spoil commercials March 16. p. 17 Bloede, Victor: Copy pro tabs four renegades March Copywriters at tv well March Blumenthal, John: Creativity, caution, compromise May Claypool, Lawrence C: Job switching — media's worsening malady April DePierro, Del: Tv buyer's new obstacle course. .Sept. Diamant, Lincoln: Demonstration — a tv selling art June 22, p. 61 Donovan, Mike: The 1964 timebuyer: who is he anyway and what does he do? Jan. Franks. John E.: Wanted: perspective Aug. Gandel, Herbert: Programing — "show biz' or media business? July Haver, Sandy Alan: Happy new year, kids Jan. Herbst, Marty: Tv buyer's motto: improve the buy! Feb. Hinerfeld. Philip M.: Buyers should know the 'big picture' March Hobbs. Whit: Fun and games Jan. Where are the better halves? Feb. Hunter, Rollo: Take another 'live' look Aug. 3, p. 34 Is quality of programing neglected sales tool? April Hurlbut. John: How sound is your sound? Feb. Johnson. Bruce: Music: critic's biased blues?. ...Sept. Kahn, Bernard D.: Copywriter: the title is no longer descriptive Sept. 14. p. 44 6. P 28 24. P 38 20, P 34 13, P 22 10, P 34 30. P 40 27. P 20 3. P 56 13, p. 46 24, p. 18 21, p. 43 kanner. Hern: Whose representative is the station rep..? June 15, p. 42 Kcenan. Mike: Media's all-media buyer Nov. 9, p. 41 Keshin. Mort: "Better numbers' — key to effective computerization Aug. 3. p. 32 Knitch. Thomas: Why does everpone pick on tv? April 20, p. 15 Leahy. Joan: Executing the media plan June 1. p. 38 Leonard. Donald E.: The timebuyer-planner: a true professional Feb. 3. p. 38 Levenson, Bob: Life in the commercial factory April 27, p. 17 Losee, Wilmot H.: Educating the timebuyer. .March 2, p. 38 MacDonald, William S.: Bury ratings — but not research Jan. 20. p. 28 McEvoy. Newman F.: 'Personal tv' — advertising's next breakthrough May 11. p. 44 McGavren. Daren F.: Easing the timebuyer's load Nov. 23. p. 40 McGredy, Robert M.: Make the most of station rep relationships.. Feb. 24, p. 35 McMillin, John E.: Editorializing — what it means to the advertiser Aug. 24, p. 35 Mangel, Bert: For quality, watch commercials March 9, p. 13 Marquand. Nan: The commercial: actors' showcase and annuity March 2. p. 34 Meskil. John: Media research comes first March 9, p. 36 Murphy, William A.: Of timebuyers: human and machine Jan. 13, p. 40 Naud. Robert A.: Commercials shouldn't be damned April 13. p. 17 Nuccio, John: Automation — final step in a media man's evolution July 13, p. 42 Parker, Larry: The ad-producer — a new breed May 4, p. 48 Peterson, William J.: No trick to budgeting costs — just use patience Jan. 6. p. 30 Plesser, Tully : How to cure 'media perspectivitis' March 23. p. 35 Porterfield, Grace: The timebuyer must change, too July 27, p. 36 Putnam. William L.: Day-to-day with UHF....Aug. 10, p. 40 Richer, Robert: FM is a muscle medium April 20, p. 37 Ring, Don C: Good advertising — it's always believable June 15, p. 61 Robbins, Norman: Audio stream of visual consciousness or A Joycian critique of the commercial June 29, p. 61 Ross, Arthur R.: What makes the big ones big? Jan. 6, p. 15 Samuels. Perry S.: As a seller sees it Aug. 24, p. 40 Schuele, Carl L.: Guide to becoming a first-rate timebuyei" ... as a rep sees it April 13, p. 44 Scott, S. Spencer, Jr.: Measuring media's three Rs — a career view June 22. p. 37 Thayer. Dr. John R.: Best-liked commercial rides a Gravy Train. .Sept. 8, p. 46 Profile of tv ownership July 27, p. 33 'Soaps' vs. complete episode strips Aug. 31, p. 36 Tv and the late-night viewer Nov. 23, p. 32 | Tv's appetite — a big one! June 22, p. 28 |l Tv's summer slump Dec. 14. p. 36 Woo child, win mother — daytime tv findings Jan. 13, p. 46 Tripp. Granger: No hard chances! Jime 1. p. 61 | Vitt, Sam B.: Skill with the memo accents advancement. ...July 6, p. 32 Webb. Lawrence: 'We'd like to be full members' April 6. p. 102 Webber. Gordon: Honor the oddball Feb. 10. p. 14 White. William G.: Timebuyer of the '70s — what will his job be? Jan. 27. p. 38 I Wright, Thomas A.: The timebuyer: what's his future? Jan. 20, p. 40 If Wulfhorst, Robert: Media execs are not born that way March 16. p. 28 | Zeltner. Herbert: Tomorrow's buyef — a 'pro' in the forefront of change May 25, p. 34 44 SPONSOR i!