Sponsor (Oct-Dec 1964)

THE CHANGING SCENE Lennen &. Newell Expands West Coast Operations Acquisition by Lcnncn & Newell of L. C. Cole Co., San Francisco advertising agency with hillings of $5,500,000, was announced by Adolph J. Toigo, Lennen & Newell president, and William E. Haberman, president of L. C. Cole Co. The merger, effective Jan. 1, 1965, marks a further expansion of Lennen & NewelTs four-office western division, whose annual billings will now be at a rate of approximately $14,000,000, the firm said. The L. C. Cole operation will be integrated into Lennen & Newell's San Francisco office, the joint announcement states, and Haberman will become a senior vice president of Lennen & Newell and manager of L&N's San Francisco office : He will report directly to Marshall J. Weigel, L&N senior vice president responsible for the agency's western division. All key personnel of L. C. Cole will be absorbed by Lennen & Newell, it was reported. WSPA-FM Broadcasting With 100,000 Watts WSPA-FM has begun broadcasting from its new transmitter on Hogback Mountain, S.C., the station reports. It is broadcasting with 100,000 watts horizontal and 93,000 watts vertical power. The WSPA-FM antennas are located on the same tower utilized by WSPATV, with antenna height of 2000 feet and above averase terrain. Archway Cookies Launches Promotion With "Sounds of Broadway," a Chicago-made show, Archway Home Style Cookies is putting its money on the prime-time one shot. The one-hour promotion, budgeted between $75,000 and $100,000, was launched on New York's WPIX-TV three weeks ago and is scheduled for 20 to 25 markets around the country. The show, put together from the Great Music series of Chicago's WGN-TV, is a montage of guest shots from some of the series' 26 hour-shows. Host Carl Greyson, of WGN-TV's staff, provides new continuity and a new format. Featured in the production are iiiiiiiiiiiiiiiiiiiiiiiiiiiiinniimiiiiiniiiiiiiiiiiiiiiiiimiiiiiimiiiiiiiiiiimiiiiiiniiiiiniiiiiiiiiiiiiiiiii^ C/R IN SPAIN TV EXECUTIVE GUEST OF WBBM-TV Eitel Canatus Hernandes (center), assistant general manager of Netherlands Antilles Television, was a recent guest of WBBM-TV Chicago for an inside-look at television in the U.S. Hernandes has served broadcasting in various capacities and is the former sales manager for a television station in TeleCuraco. His trip to the U.S. was sponsored by the State Department Group for radio and tv and Syracuse University. Shown with Hernandes are Jack Devlin (left) and Stephen Werth both of WBBM-TV's public relations staff. IIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIUUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^ Hill IIIIIIIIIIIINIIIIIIIIIIIINIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIINIIIIIIIIIIII Illllll lek Carson/ Roberts believes in going to any lengths to get a television commercial for its clients. In this case, the client was Gallo, and the commercial revolved around James Mason. The product was Thunderbird. Because Mason was making a picture in Spain, and because Carson/ Roberts had signed him for ihe Thunderbird commercial, the Los Angeles agency got permission from the Spanish government to fly over a crew for filming. iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiNiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiM singing duo Florence Henderson and Bill Hayes, pianist Peter Nero, baritone Earl Wrightson, and the piano | team of Arthur Ferrante and Louis Teicher. Archway Home Style Cookies is a syndicate of 17 independent bakers. According to Marineau Advertising, Inc., Archway's agency, the distribution pattern of the group is not such that it can buy network time without wastage. With the prime-time one-shot, the agency said, Archway can tailor its promotion to the needs of specific markets. Detroit is one of the group's biggest markets. "Sounds of Broadway" is Archway's fifth prime-time one shot in five years. PR Firm Establishes Sports Promotion Unit Solters, O'Rourke and Sabinson, Inc., has set up a sports promotion division in its public relations-publicity organization. Jay Russell has been named division head. SOS sports accounts include the tv telecasts of the All-Star baseball classic, the World Series, the NCAA foot-*! ball games, and the Rose Bowl and Orange Bowl games for Chrysler Corp. cur Tal ii ] to Uni t 48 SPONSOR,