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JWT Awarded $5 Million In Whitehall Advertising
J. Walter Thompson Co. has been tapped to handle Bisodol and Dristan, both products of Whitehall Laboratories, a division of American Home Products.
Total ad billings for both products are estimated at $5 million, with tv spending during the first three quarters of 1964 pegged at about $2 million.
American Home Products, parent company, is a heavy investor in television, allocating approximately 86.7 percent of its over-all advertising budget to the medium.
In addition to the two established products, J. Walter Thompson will also handle several new products currently being test-marketed for Whitehall.
Bisodol comes to Thompson from SSC&B and Dristan from Tatham-Laird.
Mel Allen To Narrate 'Sports Year 1964'
Mel Allen, national television and radio sports commentator, will narrate Sports Year 1964, UPI Newsfilm's review of the sports highlights of 1964, it was announced by United Press International.
The film will be made available to all television stations in the United States and abroad.
AWARD DINNER
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More than 700 advertising and business personalities attended the dinner to honor Charles G. Mortimer, chairman of the board, General Foods Corp. Mortimer received The Advertising Council's 1964 public service award as "an American businessman who has contributed notably in public service to the welfare of his country and his fellow citizens." Honorable John J. McCloy presented the silver bowl to Mortimer. Pictured (I to r) are Charles G. Mortimer and Honorable John J. McCloy of Mllbank Tweed, Hadley and McCloy.
December 28, 1964
A TIME TO GO WILD
In San Francisco, Dave McElhatton rules morning radio with a lighthearted ham, a Friendly pianist called Clyde. McElmania is exhibited six days a week by hordes of highly educated, extremely prosperous, and very freespending San Franciscans, Oaklanders, and others who stay glued, unbreakably, to McElhatton in the Morning. These adult, otherwise rational listeners simply can't break the McElhabit. Get your free copy of last year's completely useless, totally obsolete almanac, said Dave at 6:25 a.m. recently. Four hundred McElmaniacs, as far as 500 miles distant, responded within 24 hours. If he does that for free, think what he does for his paying advertisers. Then buy.
AND A TIME TO BE QUIET
Happiness is An Evening with Al Douglas. Charm is what he uses to disarm interesting guests (they tell Al what they wouldn't tell a diary) every weeknight. Curiosity is what keeps listeners coming back for: excerpts from idea-making books . . . magazines just oflf the press . . . fine music ... a variety of entertainments from Al Douglas. Responsive is the listener. (Announcements on just five programs moved 900 Cream of Wheat "Growth Charts.") Happy is the advertiser.
Foreground programming molds opinions, delivers adult response. In San Francisco, the talk of the town is the buy of the town. /(CBS RADIO
A CBS Owned Station represented by CBS Radio Spot Sales.
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