Sponsor (Oct-Dec 1964)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1964
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1964)
Leaf #:
000835
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Count the corporation presidents They haven't the title yet, but management's future leaders are in groups like this today. A recent executive survey made of 100 manufacturing businesses scored the point. It revealed that of the 200 top executives 86% were college-educated. Management is indebted to college in a broader sense, too. The college-educated mind gives us, as a nation, the brainpower, the vision, the mental stature and moral stamina that leadership calls for in today's world. This helps hold our world place in science and invention, business and industry, payrolls and living standards and influence in world affairs. But educated manpower comes high, and the cost isn't getting lower. Higher education cannot, by itself, provide the facilities to maintain quality education. Colleges need libraries, classrooms, laboratory facilities and competent teachers. If we are intent about keeping our lead, we must see to it our colleges have the equipment and personnel they need. College is business' best friend — support the college of your choice. COIINCIL FOR ^FINANCIAL All) TO & ,\»W8 , Published as a public service in cooperation with The Advertising Council and The Council for Financial Aid to Education. EDI ( A I KIN V st*^