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300 Million
is a lot of money!
Do local businessmen think that Washington is going to boom? They certainly do!
The best indication that they have solid confidence in Washington's future is in the fact that they intend to spend $300,000,000 in the next two years improving their own facilities.
That three hundred million does not include the building of thousands of new homes and apartment units.
To reach this stable steady market with radio . . . put down the WW DC call letters. That's the entertainment station, the one they listen to.
WWDC
the big sales result station in Washington, D. C.
represented nationally by
FOR JOE & COMPANY
i ameron Ilawlov
Armstrong Cork advertising boss, who docs eveything but lay the linoleum
CAMERON HAWLEY is right so often that he finds himself pushing around people with whom he works. That's because he doesn't realize that they can't keep up with him —few people can.
He wanted the ideal formula for his daytime air show, so he took three days off, listened to everything on the air, and came up with tinArmstrong Theater of Today. He didn't want the usual movie or Broadway fodder, and free lance material was dream stuff unrelated to today's living, so he, himself, wrote the first script, "Welcome to Agnes," and he kept right on writing most of the scripts up to December 1945. He didn't want the usual run of daytime emoters so went out and snared Elissa Landi to star in the opener and he's been snaring box-office names ever since. (He's seen above with Helen Hayes who did his "Piper's Grove" for Armstrong. ) His approach to advertising on the air is to latch on to a quality slant and then feed Mrs. Listener "ideas" . . . ideas that will make her home more beautiful and livable with Armstrong linoleum.
His yacht, he felt, was taking him away from mental contact with tinpeople to whom he's selling floor covering, so he bought himself a farm to raise Aberdeen Angus cattle. Since he hopes to keep the boat and the farm, his co-workers feel that he's liable to have the first seagoing barnyard in the history of the sea and cattle husbandry. He couldn't, as Armstrong ad-manager, pay himself for the scripts so he doesn't write the plays any longer. It seems that the Saturday Er, ning Post and a few other magazines buy all the wordage he can turn out^and although he carries his typewriter wherever he goes, it still won't travel, not even for him. more than 60 words a minute. . . .
He's discovered at last that he can't do everything, but most ad-men don't believe it Tiny expect to find him actually laying the linoleum.
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