Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
00019
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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;r,;>i /tBCWFGHIjK ' 4Jjtf./tBCDtrf.l» ! ibe rxfcn Of"S"i'* i ' 48 ft. ABCOFSO ^ "7, the expert tjpogra , VOLUME] NUMBER! <9 NOVEMBER 1946 0 <3£ o SPONSOR is the trade magazine for the man who foots the broadcast advertising bill. As such, its objective is to do a job for the sponsor. That job, as we see it, boils down to this: to give the sponsor what he needs to understand and effectively use broadcast advertising in all its forms — to sort out the four broadcast advertising mediums— AM, FM, TV, FAX— in their present-day perspective — to make every line of editorial content vital and vivid to the sponsor — to look at broadcast advertising issues fairly, firmly, and constructively — to promote good broadcast advertising — advertising that is good for the sponsor and good for the listener. PUBLISHER