Sponsor (Nov 1946-Oct 1947)

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If you're preparing to open new markets — or strengthen old ones — better investigate flexible Spot Broadcasting today! For with Spot Radio you need to select and use only the markets that interest you. And in these markets you buy the best times on the best stations — choosing the type and length of program that best fits your audience. You are never limited to restricted networks, one time of day or one copy appeal. No wonder then, that now — as more and more products return to market — more and more advertisers turn to Spot Broadcasting. They know that because of its complete adaptability to all of today's rapidly changing conditions, Spot Radio keeps advertising in perfect timing with markets. A John Blair man can tell you all about it. Call him today. NOVEMBER, 1946 21