Sponsor (Nov 1946-Oct 1947)

Record Details:

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yldaedte of C^katm jVlaedto oj <^ab* pt I feu JOHN ROBERT POWERS <=r4-meuca a <=Jctemal cAutltotitu on c=SemiMne pyeaulii IN NEW YORK THE WJZ POWERS CHARM SCHOOL (participating) Monday through Friday — 2:15 to 2:30 p.m. COAST TO COAST THE ABC POWERS CHARM SCHOOL (Co-op) Contact your, nearest WJZ, ABC spot salesman or local ABC affiliate jor jurther information. Results on WJZ Powers Charm School (participating) One advertiser sold $17,000 worth of books at a cost of less than 20% of retail sales, generally costs 40%. 3.500 women sent a dollar in advance for Powers (iirl Bulletins. 232 women in one week requested sponsor's invitation on an initial $10.00 sale which later averaged $45.00 per sale. 66 women in one week requested specific information on a $125.00 specialty item at an advertising cost of $250.00. Agency says terrific. More than 75.000 women have written to the program in six months time. Resu'ts on ABC Coast to Coast (Co-op) Department stores, specialty shops, jewelers, furriers and other retail outlets reporting great success with this program's first broadcast in June, 1946. Tel evision The ABC Powers Charm School is also televised b\ the American Broadcasting Company each Thursday evening from 8 to 8:30 p.m. and is sponsored by Chernow, Inc.. on behalf of its 106 fashion accounts. Write, wire or phone Jor additional information on other live, transcribed and televised programs conceived and produced by: J{ay,e-J/La%tin &icductien&, Jnc. 36 West 44th Street, New York 18, N. Y., Murray Hill 2-8198-9 NOVEMBER, 1946 59