Sponsor (Nov 1946-Oct 1947)

S.. .SPONSOR REPORTS... SPONSOR REPOR TS .. .SPONSOR RE POR TS. .. SPONSOR REPORTS. .. SPtt MUSICAL PURISTS OBJECT: Some long hair journalists are yelling their heads off about the announcements which sell commercial radio and the business of advertising to NBC Symphony listeners. The advertising industry on the other hand is 100 per cent behind idea. Charles Hammond, NBC advertising and promotion head, scripts campaign as labor of love. TWENTY DOLLARS PER OCCASION: There's nothing fancy or complicated about the rate for participation on the Joe Gentile-Ralph Binge "Early Morning Frolic" on CKLW. Show runs for three hours every 6 to 9 a.m. except Sunday and the time tab per "occasion" as the station calls it, is 820, no more, no less and with no extra clauses. DUCKING THE PEABODY QUESTION: There were plenty of agencies who reported "no comment" on the Stuart Peabody (Borden vp) question on "Commissions on Commissions" (page 34) . AFRA rules on "hidden fees" for artists' representation could have answered some of S. P.'s points, but it's likely that few radio staffers at agencies read rules. ALCOHOL GETTING THE AIR WORKS: With individual stations all over the nation doing a top "Alcoholics Anonymous" programing job (KLZ just released a nice new pink elephant promotion), CBS's series on the drinking evil is the last word in putting that ole debil rum where he belongs. Fact that a prohibitionist is suing Columbia because it sells Cresta Blanca wine and won't sell him time has nothing to do with the air series, which had been planned long before suit, though its announcement came suspiciously close to suit time. NORMAN CORWIN'S ONE WORLD: The roundthe-world flight sponsored by the Wilkie Memorial and the Common Council for American Unity just didn't land attention on Norman Corwin's return. Maybe the fact that he didn't get near Marshal Stalin might have something to do with it or maybe the lack of unity at the U.N. was something that Corwin couldn't top as news. However, his report to the people over the CBS chain is something that's worth waiting for. Corwin on the air will do a great deal to sell the one-world idea and give a little more public service feel (as he's always done) to CBS. PHILIPPINE PRIMARY AREA: KZRH includes in its primary area, states Bert Silen, its prexy, Australia, South China, and Dutch East Indies. As proof he has a mail count of 500 letters a month for Australia alone. Station broadcasts 18 hours a day in English, Chinese, Philippine dialects, and Spanish. It's affiliated with NBC. EVERY NETWORK LEADS: Every chain has at least one time during the daytime when it leads all other webs in business and listeners. Morning is ABC time. American's mornings are sold out and 93 per cent of the accounts are renewal business. CBS shares with NBC daytime serial hours. Comes children's hour and MBS takes over, although ABC is contesting Mutual claims. MBS takes over the cloak-and-dagger period on Sunday afternoon between 4:30 and 6 p.m. WCOP'S DOOR PRIZES IN DECEMBER: Now that the Cowles' Boston outlet, WC0P, has studios in the grand manner, it's playing host during December to the Hub public. Prizes for studio visitors will include market baskets full of WC0P advertised products. The 5,000th door opener is receiving a special special basket. There were 1,000 agency and sponsor guests at red carpet opening. HOTEL TV: Hotel Pennsylvania in New York is the first hotel to install television receivers in guest rooms. Not all rooms have air picture sets yet but will in time. Television has been an added attraction in this Statler hotel cocktail lounge since October 4. A special demonstration of coin-operated receivers planned for last month flopped since receivers wouldn't work — however, another firm expects to have a coin-operated set ready for distribution by the first of the year. SPONSOR