Sponsor (Nov 1946-Oct 1947)

Record Details:

Title:
Sponsor
Date:
Nov 1946-Oct 1947
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Nov 1946-Oct 1947)
Leaf #:
00095
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
September 28, 2023
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Martin L. Strauss and "Take It or Leave If' left a trail of aspirin-eating managers behind them hut together they've built a business EVERSHARP, INC.— $1.75 a share in 1940, $58 a share during 1946. Take It Or Leave It and Martin L. Strauss did it. Four hundred Eversharp dealers in 1940, 30,000 in 1946. Take It Or Leave It and the hard-hitting sales staff of Eversharp did it. Eversharp net sales in 1940, $2,001,674; net sales in 1945-46 (fiscal year ending February 28, 1946), $29,471,493; more than $40,000,000 in net sales expected for the current fiscal year. Take It Or Leave It, Maisie, and Henry Morgan, added to the most aggressive selling of radio advertising in the history of broadcasting, did it. DECEMBER, 1946 Somewhere in between the Eversharp success and the Martin L. Strauss (Eversharp president) success is the story of ad-agency man Milton Biow, who saw the possibilities of a quiz crap game, risking winnings on each toss of a question. I Ie bought the idea from the Atlanta. Georgia, listener who had suggested it to a local station manager, and called it Take It Or Leave It. Biow auditioned literally hundreds of announcers for the mc role and finally decided to use Bob Hawk, who was working for him in his own stable on a Philip Morris program called Guess Three. Hawk was gaga about the idea from the first time that Biow told him about it between the office and the