Sponsor (Nov 1946-Oct 1947)

1: 40 WEST 52nd (Continued from page 52) new enterprise (television, radio, and motion picture consultants). Your new magazine looks terrific to me, and in my travels about the countryside I see it in every radio station and agency, or at least it seems that way. Richard W. Hubbell Richard W. Hubbell and Associates In your March issue, on page 32, under your monthly tabulation of advertising by categories, Cosmetic and Beauty Products, you have made an error in your reference to the Campana Sales Company's radio program entitled Solitair Time on the NBC Network. In your reference to this program you state that the agency is Hanley, Hicks & Montgomery of Chicago. The Campana Sales Company of Batavia, Illinois, has several advertising agencies, and it just happens that we are the advertising agency for the Solitair Time program on NBC which is mentioned in your listing. I. W. Clements President The Clemeyxts Company, Inc. So far we have had eight inquiries about our news program (Journal of the Air) which sponsor reviewed in its March issue. The Board of Directors of the Rochester Savings Bank were more than delighted with their program. Their Advertising Director told me that in one week the program gets more favorable comment than their previous series did in the two and a half years it was on the air. William J. Adams Program Director Station WHEC As a young and expanding advertising agency, we feel the consultation of trade publications, particularly such a vehicle as sponsor, is of primary importance. Val Cole Val Cole Advertising Agency We thought it (sponsor's article on the Schwerin testing of the RCA Show) by far the clearest exposition given to this type of research and I wanted you to know how I felt about it. Incidentally, although we still are not certain that we can claim any real significance for the fact, it is nevertheless interesting to note that the latest RCA Hooper rating is 8.5, the highest this Sunday afternoon show has ever hit. H. M. Beville, Jr. Director of Research National Broadcasting Company APRIL 1947 t Marks) Dick Haymes— Dec. 23731 . Desi Arnai— Vic. 20-2052 . Hal Derwin— Cap. 336 Herb Kern-Lloyd Sloop — Tempo 984 . Hal Winters-Jose Morand — Apollo 1034 Don Alfredo — Pan-Amer. 076 . Lany Douglas — Sig. 15085 Tommy Tucker — Col. 37339 BEST MAN, THE (Vanguard) Les Brown— Col. 37086 . King Cole Trio— Cap. 304 . Romo Vincent— Dee. 23749 Sunny Skylar — Mercury 5004 FOR SENTIMENTAL REASONS (Duchess) Eddy Howard— Maj. 1071 . Charlie Spivak— Vic. 20-1981 Ella Fitzgerald— Dec. 23670 . Dinah Shore— Col. 371 88 . King Cole Trio— Cap. 304 Art Kassel — Vogue 781 . Fran Warren — Cosmo 514 . Bown Dots — Manor 1041 SkipStrahl— Emerald 106 ILLUSION (Pemora) Hal Winters-Jose Morand— Apollo 1034 . XavierCugat— Col. 37319 Don Jose— Gotham 3003 Bobby Doyle— Sig.* ITi MIGHT HAVE BEEN A DIFFERENT STORY Tex Beneke— Vic. 20-2123 . Hal Derwin— Cap. 377 (Campbell-Porgie) Buddy Clark— Col. 37302 IT TAKES TIME °^ Benny Goodman — Cap. 376 . Louis Armstrong — Vic. 20-2228 . Doris Day — Col.* Guy Lombardo — Dec* MANAGUA, NICARAGUA <&«* Freddy Martin— Vic. 20-2026 . Guy Lombardo— Dec. 23782 Kay Kyser — Col. 37214 . Gorden Trio— Sonora 3032 . Julie Conway — Sig. 15086 Two Ton Baker — Mercury 5016 . Dick Peterson — Enterprise 251 Jose Curbelo— Vic. 20-901 5 MISIRLOU (Colonial) Jan August — Diamond 2009 . Herbie Fields — Vic. 20-21 38 Skitch Henderson— Cap. 351 . Nicholas Matthey— Dec. 25045 Frank Knight — Standard 5010 . Jose Morand — Dec. 50005 David Rose— MGM 30007 MY ADOBE HACIENDA («w> Billy Williams— Vic. 20-21 50 . Jack McLean— Coast 8001 CoffmanSisters — Ent.147 . Esquire Trio — Rhapsody 102 • Hammondairs — Mars 1037 Eddy Howard — Maj. 1117 . Russ Morgan-Kenny Baker — Dec. 23846 Bobby Trux Trio — Mercury 305 OPEN THE DOOR, RICHARD (Duchess) ThreeFlames— Col. 37268 . Count Basie— Vic. 20-21 27 . Jack McVea— B & W 792 Pied Pipers— Cap. 369 . Bill Samuels— Mercury 8029 . Dusty Fletcher— Nat. 4012 Merry Macs— Maj. 1 1 1 2 . Sid Catlett— Manor 1058. Hot Lips Page— Apollo 1 041 Brown-Grimes — Sig. 1006 . Louis Jordan — Dee. 23841 . Dick Peterson— Ent. 253 Charioteers — Col. 37240 THAT'S HOW MUCH I LOVE YOU cv-j Bing Crosby— Dee. 23840 . Frank Sinatra— Col. 37231 . Louis Prima— Maj. 2107 Eddy Arnold— Vic. 20-1948 . Alvino Rey— Cap. 363 . Wally Fowler— Merc. 6031 Fred Kirby— Sonora 7023 . Red Foley— Dec. 46028 UNLESS IT CAN HAPPEN WITH YOU e—> Three Suns— Vie. 20-2197 . Frankie Carle — Col. 37311 . Lawrence Welk— Dee.* Slue Barton — MGM* . Johnny Long — Sig.* . Mr. & Mrs. Andy Russell — Cap.* The Starlighters — Mercury* WE COULD MAKE SUCH BEAUTIFUL MUSIC bm» Vaughn Monroe — Vic. 20-2095 . Frankie Carle — Col. 37222 Monica Lewis — Sig. 15068 . George Towne — Sonora 2002 Billy Butterfield— Cap. 371 . Blue Barron— M-G-M 10005 YES, YES, HONEY cch.i«> Danny Ryan — Diamond 2062 . Stardusters — Swan 8002 Gene Krupa — Col.* •Soon to be released BROADCAST MUSIC INC. 580 FIFTH AVENUE . NEW YORK 1 9, N Y NEW YORK . CHICAGO . HO A HOLLYWOOD