Sponsor (Nov 1946-Oct 1947)

M% 7*f-> Hit Tunes for Hay (On Records) ANOTHER NIGHT LIKE THIS '•'-■ Dick Haymes— Dec. S3731 . Desi Arnai— Vic. 80-8058 . Hoi D«rwin— Cap. 336 Herb Kern-Lloyd Sloop— Tempo 984 . Hal Winters-Jose Morand— Apollo 1034 Don Alfredo — Pan-Amer. 076 . Larry Douslas — Sig. 15085 Tommy Tucker — Col. 37339 FOR SENTIMENTAL REASONS Eddy Howard— Maj. 1071 . Charlie Spivak— Vic. 20-1981 Ella Fitigerald— Dec. 23670. Dinah Shore— Col. 371 88 . King Cole Trio— Cap. 304 Art Kassel— Vogue 781 . Fran Warren— Cosmo 51 4 . Bown Dots— Manor 1041 Skip Strahl— Emerald 106 ILLUSION (femora) Hal Winters-Jose Morand — Apollo 1034 . Don Jose — Gotham 3003 Xavier Cugat— Col. 37319 . Bobby Doyle— Sig. 1 5079 . John Paris— Vic. 26-9021 IT MIGHT HAVE BEEN A DIFFERENT STORY (Campbell-Porgie) Tex Beneke— Vic. 20-2123 . Hal Derwin— Cap. 377 . Buddy Clark— Col. 37302 IT TAKES TIME °^ Benny Goodman — Cap. 376 Doris Day Louis Armstrong— Vic. 20-2229 Col. 37324 . Guy Lombardo— Dec. 23865] MANAGUA, NICARAGUA ncore) Freddy Martin— Vic. 20-2026 . Guy Lombardo— Dec. 23782 Kay Kyser — Col. 37214 . Gorden Trio— Sonora 3032 . Julie Conway— Sig. 15086 Two Ton Bakei — Mercury 5016 . Dick Peterson — Enterprise 251 Jose Curbelo— Vic. 20-901 5 MY ADOBE HACIENDA * eer) Billy Williams— Vic. 20-21 50 . Jack McLean— Coast 8001 Coffman Sisters — Ent. 1 47 . EsquireTrio — Rhapsody 1 02 . Hammondairs — Mars 1 037 Eddy Howard— Maj. 1117 . Russ Morgan-Kenny Baker— Dec. 23846 Bobby True Trio — Mercury 3057 . Art Kassel — Vogue 785 . Dinning Sisters — Cap. 389 Louise Massey— Col. 37332 . Billy Hughes— King 609 MY PRETTY GIRL c^o Spike Jones— Vic. 20-2023 . Cliffie Stone— Cap. 378' Lawrence Welk — Dec. 23878 . Ted Straeter— Sonora!8088 THAT'S HOW MUCH I LOVE YOU (Vogue) Bing Crosby— Dec. 23840 . Frank Sinatra— Col. 37231 . Louis Prima— Mai. 2107 Eddy Arnold— Vic. 20-1948 . Alvino Rey— Cap. 363 . Wally Fowlei — Merc. 6031 Fred Kirby— Sonora 7023 . Red Foley— Dec. 46028 -Dec. si UNLESS IT CAN HAPPEN WITH YOU <m> Three Suns— Vic. 20-2197 . Frankie Carle— Col. 37311 . Lawrence WelkJohnny Long— Sig. 15109 . Mr. & Mrs. Andy Russell — Cap. 386 Blue Barron— MGM 10014 . The Starlighters— Mercury WE COULD MAKE SUCH BEAUTIFUL MUSIC cbm., Vaughn Monroe — Vic. 20-2095 . Frankie Carle — Col. 37222 Monica Lewis — Sig. 1 5068 . George Towne — Sonora 2002 Billy Butterfield— Cap 371 . Blue Barron— M-G-M 10005 YOU DON'T LEARN THAT IN SCHOOL • ■ Louis Armstrong— Vic. 20-2240 . King Cole Trio— Cap. 393 Rosemary Calvin — Maj. 1119 . Roberta Lee — Sonora 2016 Jack McLean— Coast' . King Sisters — Vogue" . Sunny Skylar — Mercury' Sherman Hayes — Aristocrat* 'Soon to be released BROADCAST MUSIC INC. 580 FIFTH AVENUE . NEW YORK 19. N. Y NEW YORK . CHICAGO . HO HOLLYWOOD ROAD TO RESULTS [Continued from page 33) lack of sales effectiveness in this case may have been the fact that the soup was being kept on the "back shelves," since retail display has an important bearing on sales today when so much shopping is visual. However, even the move from the back to the front can often be traced to a show like Vox Pops being in town • ■• and once a product gets out of the display dumps it usually stays out. Johnson has personally been responsible for more and better displays for the products that he's sold than any sales service man for any product ever could be. A typical giant display is seen in the opening page of this report. In the midwest Upton Soup sales proved the best index of what "the show that travels America" was able to do for a sponsor. In five months sales went from one carload per month to 1 1 carloads. The success of this traveling show is not just a Upton phenomenon. Vox Pop in three years brought Kentucky Club pipe tobacco national distribution and the sale of the firm that manufac I tured it, at a substantial profit. It hiked Bromo-Seltzer sales from three to II million in five years. Of course the Parks Johnson and Warren Hull personalities have much to do with its selling effectiveness but Johnson will tell you that he couldn't do the job parked in any one town. "If you don't travel, you're crazy," is the Johnson credo. Professor Quiz isn't crazy he traveh all the time and has averaged 20 personal appearances a week on tour. In Jacksonville, Florida, he recently made 27 personal appearances. He has said hello to over 50,000 people in one week. Not all the appearances are direct bu^ getters for Amoco, the sponsor, since children's hospitals, orphanages, and veterans' installations get first call. Eaifc travels with his wife, preceded by an advance man (present whooper-up is Jack Banner, of Banner & Greif. repla Frank Small who now is Professor Quiz'a manager). It's nothing special for Banner to tie up every high school in an area. the Chamber of Commerce, Rotary Club, Masons, Knights of Columbus, collt and even a key department or retail store, all in one town. And then to top it Banner has come up with the Governor introducing Professor Quiz on the show Quiz has an entire routine worked out for even appearance. The fact that he's not only a genial mc but a magician and a lecturer he formerly lectured on the "joy of living" helps him over any per PUase turn to page 47 SPONSOR