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77i/s is the
RALPH 0. WERBLO Family
of last Chicago
Indiana
£ Mr. and Mrs. Ralph O. Werblo met the housing shortage in Metropolitan Chicago with true American ingenuity. They located a tiny, unused cottage at 4209 Wegg Avenue, in East Chicago, Indiana — bought it — and went to work. Paint flowed generously— Ralph's carpenter tools turned out built-in cabinets, bunk-beds for the youngsters. Mrs. Werblo's needle responded to the need for cheery draperies and curtains. Now, the unused cottage is a very comfortable home for the four Werblos.
Dennis is 7, Doris 12. They are radio fans like their parents — the WLS National Barn Dance, with favorite "Little Genevieve"— Aunt Rita's Children's Hour on Sunday morning—the Breakfast Club, Dr. Holland's Morning Devotions, News, Happy Hank, Weather . . . all the family radio fare on 890 kilocycles.
Mrs. Werblo has been a WLS listener since her parents bought their first radio in 1926. "We have always had confidence in the ideals of WLS," she says. Both Werblos were reared on farms, grew up reading Prairie Farmer and hearing WLS — and every now and then, they consider buying a farm, so their youngsters can have the fresh air and outdoor fun they had when growing up. The family makes frequent visits to the grandparents' farms in Indiana. It is on this home and this family . . . and the homes and families like them throughout Midwest America — that the WLS microphones have been focused for 23 years. It is our intimate interest in their problems, the service and entertainment we give them, that have made them such loyal listeners to WLS . . . and upon loyal listeners depend advertising results.
Lunch is a quick but cheery meal on school days. On the table in front of Mrs. Werblo is a geranium, Mother's Day gift from Doris and Dennis.
890 kilocycles, 50,000 watts, American affiliate. Represented by John Blair and Co pany. Affiliated in management with KOY, Phoenix, and the ARIZONA NETWORK . KOY, Phoenix . . . KTUC, Tucson . . . KSUN, Bisbee-Lowell-Douglas
SEPTEMBER 1947
59