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YOU MAY BE ABLE TO SPEAK 217 WORDS PER MINUTE*
BUT— YOU'LL WASTE A LOT OF BREATH IN WESTERN MICHIGAN WITHOUT WKZO-WJEF!
For \<>iir message to be effective it fir.»«t must be heard. Broadcasts originating outside the Western Michigan area suffer from a fading condition that severely reduces reception here. That's one of the Beveral good reasons whj a much higher per cent of listeners in this area lime in on "home" stations.
Their first choice is the NX KZO and WJEF combination in Grand Rapid — Kalamazoo. The mosl recent Hooper Report shows that this combination attracts far more listeners than any other station, or, for that matter, anj other netvoor k combination. And that goes for morning, afternoon and evening audiences (from 8 a.m. to 10 p.m.).
We'll be glad to send yon the complete report, or if it's more convenient, just a>k \\ery-kiiodel. Inc.
/ ln\,l Gibbons, the famous reporter, was i /<»/.<</ at ilii^ talking speed.
f i
WJEF
£&*£ in KALAMAZOO £<hd? in GRAND RAPIDS
and GREATER WESTERN MICHIGAN
AND KENT COUNTY
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AVERY-KNODEL, INC., EXCLUSIVE NATIONAL REPRESENTATIVES
! 40 West 52nd
{Continued from page 4
brand in Greater Cincinnati, Wiedemann's Fine Beer.
John G. Malpin
Radio Director
Strauchen & McKim. Cincinnati
PETRY SPOT SURVEYS
In your June issue you mentioned the fact that Edward Petry is completing another spot broadcasting survey.
Unfortunately I missed the first report. I would be much obliged if you could tell me where I could obtain the first survey and also the second one when it is published.
James L. Tabor
Radio Director
Richard A. Foley Advg., Philadelphia ► The Edward Petry organization has sent Mr. Tabor a copy of the First survey. The second is scheduled for release this month.
MORE ON "FALL FACTS" ISSUE
On my return from my vacation I found a copy of the July issue Fall Facts) of your magazine. You have put together an issue full of facts and one that should be most helpful to those who want to know what is available, not only in the way of network shows, but also co-ops. Let me congratulate you on your effort.
However, your ambitious undertaking of showing the BMB network maps has been most disturbing to us. I realize that you endeavor to show Mutual in its true light as you did with the other networks. In our case you put in stars where we've added stations, but somehow many folks who have seen the maps did not study the stars in detail and lost the effect that you were trying to get over in your effort to be fair.
Edgar Kobak President MBS, Sou York
I would appreciate your sending us 24 copies of your July issue, and billing us for same. We are curious to know why you omitted the circulation figure on the Columbia map, as you have indicated on the other three networks.
Joseph R. Spade a Man
CBS. Detroit ► [Space prohibited listing figures in addition to station and facilities changes. The latter, believed to be more vital to sponsors and agencies, could be accommodated in the space available for copy below the CBS map. This was impractical for the others.
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