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REPS AS MANAGEMENT AIDS
Your page on SPONSOR Reports, page 1 of the current (August) issue is of special interest to me, particularly that paragraph on Reps Turn Management Aids. This is the very point that we've been working on for some time. We feel that in too many cases the station and its national rep are strangers. Even though the reps do sit in on management conferences, very few of them have had adequate background, or any background at all in station management and operation. We're sending out a new pamphlet to all people in the industry, telling about our service, and I'd like to attach your SPONSOR Reports page to all those letters which go to station reps, and I'm going to mark that paragraph concerning reps.
Fred A. Palmer Fred A. Palmer Co. Cincinnati
SAMPLES FOR THE AMERICAS
We would like to have you send us 22 copies of your magazine which we could send out to our branch offices in Central and South America.
This request is prompted by the receipt of a note from our Argentine office requesting a subscription for this publication.
For your information we are the Export Division of the Sterling Drug Company and do a tremendous amount of local radio advertising throughout Central and South America and although your magazine does not cover the foreign field it helps our various radio departments to keep abreast of what is going on in the U. S. A.
G. J. Burke Sydney Ross Company Newark
FIVE-SHOW PRODUCER
I have read your article Radio's Idea Man: Independent Producer in the August issue with considerable interest because, though your writer may not have realized it, he was talking about us too.
I am sure you will forgive me if I tell you that we are weeping in our beer a little over not being included as among independent producers. Frank Cooper personally has been one of the top talent agents for over 15 years. He set up his own business four years ago and I, who have been writer, producer and agency executive for those same 15 years, joined him 1^2 years ago to put the accent on program production.
(Please turn to page 72)
JOSEPH HERSie nrGIUVRAJ
Associate Member National Assoc, of Broadcasters
ONE OF THE OLDEST STATION REPRESENTATIVES INVITES till TO THEIR HEADQUARTERS DURING U.I!. CONVENTION
Hotel AMBASSADOR
FOR SALES, SERVICE AM) QUICK
results e*«i*ct
McGILLVRA
EXECUTIVE OFFICES 366 MADISON AVE. NEW YORK CITY Phone Ml 2-8755-56
Offices in all principal Advertising Cities
CHICAGO • LOS ANGELES . SAN FRANCISCO
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FOR PRODUCERS OF TRANSCRIBED PROGRAMS
Since 1933 we have been acting as a clearing house for tested and successful ideas. The national salesforce of our Merchandising Division which serves over 4000 radio stations, advertising agencies, national and local advertisers, are now selling top transcribed novelties and program ideas of unusual merit. Our salesforce can carry a limited number of additional transcriptions.
ADDRESS:
F. P. KENDALL, EXECUTIVE VICE PRESIDENT THE NATIONAL RESEARCH BUREAU. INC.
4I5 NORTH DEARBORN STREET. CHICAGO 10 ILLINOIS
SEPTEMBER 1947
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