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SELL
OUT OF
CITY FOLKS IN THE
SOUTHS No. 1 STATE
WITHIN OUR
Prim ary+ Area
WINSTON-SALEM • GREENSBORO • HIGH POINT 2.5 MV/M
MEASURED SIGNAL
210,200 PERSONS
$179,469,000 in Retail Sales $283,685,000 in Buying Income
We Lead Day and Night
in This Big Tri-City Market
Write for our BMB DATA FOLDER
NBC
40 ffesl 52nd
Today, in addition to successfully representing some 18 or 20 oi the top
radio writers and a couple of top singers, we control and produce: The Alan Young Show, Al Pearce Show, Jim Backus Show, Strike It Rich, which has just been sold to Ludens, and Red Hook 31.
All these are currently on the air and, within the normal fluctuations of radio, all seem to be doing very well. Woody Klose Frank Cooper Associates, New York
NO LIGHT PROMISES AT WFIL
Your review on television on page 51 of the August issue says that — "Although promised for 'some time this fall' Philadelphia's WFIL-TV, Fort Worth's KCPN-TV, Richmond's WTVR, Cleveland's WEWS will be lucky to be on regular schedules by February 1948."
1 don't know what the situation may be in the other stations but WFIL-TV transmitted its first test-pattern at 9:02 pm on August 6 and will inaugurate a regular daily television program schedule on September 13.
We are just a little hurt that you would dismiss a WFIL promise so lightly. Better take us a little more seriously next time.
James T. Quirk
Sales Promotion Manager
WFIL, Philadelphia
AFFILIATE
National Raprasantativ.
HEADLEY REED COMPANY
JORDAN MARSH: PROMOTION EXCEPTION
The article on Promotion and Publicity: A Look Ahead and Behind, which appeared in your July edition of sponsor attracted no little attention here at WBZ and WBIA, as I assume it did at other stations throughout the country.
The lead paragraph especially hit home, where it said:
"At least 90 per cent of all station and network promotion fails to achieve for the sponsor the job that it sets out to do because of lack of coordination between the agenc) . advertiser and broadcaster. Radio can and usually does a job by itself. When it's promoted it has been proved that it can do many times its normal job." Favorite Story, the Ronald Colman dramatic production sponsored here in New England by Jordan Marsh "New Eng
"No, no, Stupid, when I said KING I meant the 10,000 watt Seattle Radio Station."
ACCOUNT EXECUTIVES
The Pacific Coast's Greatest
Half-Hour Radio Show
Is Available
It's the Joe Hernandez Show !
Currently under Sponsorship in Los Angeles by
Marshall & Clampett Plymouth & De Soto
1 . The Highest Hooper, six nights weekly, or any like show in radio!
2. Biggest mail pull in history of lecal radio, 56,000 letteis in five weeks)
3. More than 1,000,000 listeners nightly, of which 68 f/i are families, homemakers, etc.
The entire Pacific Coast, with the exception of the Los Angeles market, is immediately available.
JOE HERNANDEZ AGENCY
954 So. La Brea St. Los Angeles 36, Calif.
72
SPONSOR