Sponsor (Nov 1946-Oct 1947)

Record Details:

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tough -minded examination of 1947 radio values shows that CBS is the most effective network in America, today Radio doesn't stand still. Vigorous new things keep happening in it solid maturity, as in the days of its youth. Yet in all of the swift confusions dt radio" grow ill and changes -onic simple ha-ic yard-tick remain, with which to measure radio network values. \\ hat are these yardsticks? I. Completeness off coverage 2. Balance of facilities 3. Balance off program schedules These combine to give a sometimes-overlooked (hut very basic) measure of network efficiency: How many listeners delivered at what cost? We have applied all the>e yard-tick to all the networks in a new CBS study: a useful measure of the coverage and economies of the networks. The figures show, -imply ami clearly, that CBS i the most effective network in Vmerica, today. To see the study— and to get the utmost in radio values. CBS . . . THE COMPLETE NETWORK