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"SELL TELEVISION"SARNOFF
IS RADIO
OVERBUILDING?
HOW NBC AFFILIATES DECIDED ON "NO CRIME PROGRAMS"
COCA-COLA SET FOR NEAR-MIDNIGHT ON MBS
NET STATION AND INDEPENDENT STATION REPS MAY SEPARATE
BOB HOPE DISK JOCKEY PROMOTION
Television has RCA-NBC green light with promotional efforts of both firms concentrated on obtaining quick acceptance for video. David Sarnoff, RCA president, is said to have told staff that there must be no competitive selling. "Sell television," is said to have been order.
-SRRecognition that broadcasting business may be overbuilding was indicated in FCC Commissioner Denny's talk before membership of NAB. Denny, while stating that FCC would not protect any station from competition, nevertheless warned prospective station operators to have plenty of cash reserves and to stay away from markets that had multiple station service.
-SRNBC affiliates sanction of "no crime programs" before 9:30 p.m. est was not railroaded through, nor was it last-minute thought. Resolution was in the hands of affiliates from two to three weeks before Convention. Rump meeting of some 50 affiliates voted practically 100 per cent to go along with network thinking. Team of Niles Trammell and Ken Dyke rallied impressive support for better broadcasting and NAB code.
-SROne of few attempts to clear time for a network program after 11 p.m. est is in works at Mutual with plans for a three-a-week show for Coca-Cola at 11:15 p.m. Morton Downey will head it. He was scheduled to be mc on CBS program now called "Spotlight Review" but didn't fit into final Spike Jones-Dorothy Shay hillbilly formula. So Coke is setting Downey up in business again on MBS.
-SREfforts to open key time segments for national spot business on stations throughout nation will end, station representatives believe, in rep field's splitting up between network-station and independent-station representatives . Latter hasn't been profitable until recently, when due to block programing (page 15) outlets in many areas have been winning audiences in excess of local network outlets. This development, plus fact that transcription organizations are making available network-calibre programs with star names (Tommy Dorsey, Guy Lombardo, Ronald Colman, Eddie Bracken, Jim Ameche, Ted Lewis, George Raft, Nora Martin, Kenny Baker, Singin' Sam, Wayne King, Barry Wood) gives independents' representatives top time and top names to sell.
-SRDisk jockeys will receive heavy promotion in connection with latest Bob Hope picture to be released in November. Hope's sponsor, agency, and network are talking plans with Paramount Pictures. Top-flight idea is in works that will pay off locally as well as nationally for Paramount and Pepsodent. Fact that first motion picture promotion (released by Universal) using disk jockeys (so-called national convention of "jocks" in Chicago) laid egg isn't deterring those interested in this three-way tie-up. They say, "The Universal picture didn't have Hope." New picture is about a disk jockey
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